Ever feel like you’re doing all the right things—blogging, SEO-ing, updating your Google Business listing—but your dream customers still aren’t biting? You’re not alone.
Welcome to the world of searchless marketing—a 2025 marketing trend that’s changing the game. In this blog, we’re diving into what it is, why it matters, and most importantly, how you can start using it to be found without being Googled.
What is Searchless Marketing?
In simple terms, searchless marketing is all about getting discovered without someone actively searching for you.
Imagine your customer:
- Sees your Instagram Reel while they’re mid-scroll.
- Hears your business name dropped in a podcast.
- Finds you recommended in a Facebook group.
- Clicks on a post they were tagged in by a friend.
They didn’t search you out. You showed up anyway. That’s the magic of the scroll economy—where attention isn’t earned through keywords, but through shareability, visibility, and digital word-of-mouth.
Why Traditional SEO Isn’t Enough in 2025
Don’t get me wrong—SEO still has its place (I mean, we’re optimising this blog right now!), but it’s no longer enough on its own. People are:
- Trusting recommendations over rankings.
- Spending more time scrolling than searching.
- Letting algorithms guide discovery more than ever.
This means if your strategy relies solely on Google—you’re missing the party happening over on socials, podcasts, inboxes, and community groups.
6 Ways to Nail Your Searchless Marketing Strategy
Let’s make this trend work for you, shall we? Here are six actionable steps:
1. Create Scroll-Stopping, Shareable Content
Reels, quotes, quick tips, relatable behind-the-scenes content—anything that makes someone go “Omg, this is so me!” and hit the share button.
2. Tag & Collaborate with Others
Use strategic tagging—businesses, locations, influencers. Collaborations are the new backlinks.
3. Be Active Where Your People Hang Out
Jump into Facebook groups, comment on Instagram and LinkedIn posts, be seen—even when it’s not your post.
4. Embrace Micro-Influence
Forget the mega-influencers. A loyal customer with 500 followers can bring in 5 more just by gushing about you in a story.
5. Be Memorable, Not Just Discoverable
Sticky branding wins. It’s not just about being found—it’s about being talked about after. Need help? Revisit my podcast on Sticky Marketing (Episode 190).
6. Get Off the Social Media Hamster Wheel
Look for opportunities to appear on podcasts, contribute guest blogs, attend local networking events—be visible in other people’s spaces.
Tools I Love for This Style of Marketing
- Canva: For creating fast, beautiful visual content
- Later or Plann: To test and schedule what’s working
- Facebook Groups/LinkedIn Search: To find your people
- Email Marketing: The inbox is still more powerful than the algorithm!
Final Thoughts
The biggest takeaway?
If you’re not visible in the scroll, you’re invisible.
Searchless marketing is about showing up—even when your audience isn’t looking for you. It’s about being helpful, memorable, and share-worthy. And the best part? It’s entirely doable, even with a small marketing budget and a tiny team.
So tell me—if someone stumbled across your biz today without Googling you, what would they find? Are you ready to show up in the right places?
If you need help crafting a strategy that gets you found in 2025’s scroll-first world, book in a 1:1 mentoring session with me. Let’s build your marketing momentum together.
Until next time, remember—there’s absolutely no point in dreaming small.
Related Resources:
- Listen to Podcast Episode 340
- Sticky Marketing – Episode 190
- Book a Mentoring Session
- Grab Your 2025 Conference Ticket
Liked this blog? Share it with a fellow business owner who needs to stop waiting to be Googled and start getting seen!
ABOUT THE AUTHOR:
Meet Jenn Donovan — Australia’s Rural Marketing Powerhouse with a Microphone in One Hand and a Whiteboard Marker in the Other.
She’s part strategist, part storyteller, and 100% small business champion. Jenn isn’t just in marketing — she is marketing, especially when it comes to making it simple, human, and powerful for regional Australia. If it’s rural, real, or needs a bit of rebranding, Jenn’s your go-to gal. From coaching and mentoring to keynoting and podcasting, she’s built a brand that cuts through the noise with straight-talking smarts, zero fluff, and a whole lotta heart.
Jenn runs on chai lattes (probably), community vibes, and an unstoppable drive to help small business owners ditch perfectionism and show up — even if it’s messy. Her social feeds are bustling, her inbox is always full, and she still finds time to champion VA award nominees and plan conferences like it’s a casual Tuesday. (It’s not.)
Her marketing philosophy? Show up, stand out, and don’t forget to be a bloody good human while you’re at it.
This is nice, Jenn! And with that we have come full circle, before we believed social media was “it”. We are “back” to how goods and services were discovered some time ago; by people talking about them! Which I believe may be one of the underlying messages here? Beautifully said/written, Jenn 😊