by | Apr 1, 2024 | Business Building Musts, Marketing Strategies, Small Business Help

Let’s chat about getting more leads into your business! It’s something I’ve touched on a few times recently, and I’ve had lots of people reach out and ask questions around email marketing and lead magnets.

This blog will answer some of those questions so you can ultimately fall in love with email marketing too!

So, let’s go – I’m using questions from my Like Minded Business Owner community to help you get more leads!

Question One: How many lead magnets should you have in your business?

This is a hard question to answer generically because so many things can dictate what an individual business might do, but it’s definitely more than one!

Honestly, I have lost count of the amount of lead magnets I have in my business over time.

Some I use and market often, others are purpose built – for example for a particular subject or podcast episode and aren’t really something I would market otherwise.  Like a workbook I did for SEO for beginners a while back – it totally related to a podcast I did, but as I’m not the SEO expert nor do I want people reaching out for SEO help (it’s not my niche), so I don’t talk about it – but if you check out the podcast you can still get a copy.

I have a list of 69 Lead Magnet ideas that I share over and over again.  In fact, thinking about it now, it’s probably a list I should add to as I did do it a while back! The idea of the list is to open up a small business owners eyes to just how many and how simple some lead magnets can be.

If you don’t have the list already, go to: https://socialmediaandmarketing.com.au/magnetideas

Question Two: Do lead magnets still work?

Maybe I should have led with this one! And simple answer is absolutely – yes!

I have just changed over all my significant lead magnets on my website, and although I am still working on some parts that still have my old ones.

And these lead magnets are definitely getting downloads.

What does that look like – well basically, when I market (aka promote) them, huge surprise, number of people downloading them goes up! Who knew right?

Of course, lead magnets that offer NO value, don’t work.  You must offer value and have a strategy on how and where to use them.

Remember though, it’s not JUST about collecting email addresses, it is about building that potential community of customers.

Almost everyone who comes to me and says “Jenn, I’ve tried lead magnets, and they don’t work” is given a certain look and then I review their social media and marketing and usually find one of two things:

  1. I find nothing – like absolutely NOTHING! There is no sign of a lead magnet that’s available in their marketing (yes, it’s on their website, but really – that’s just not good enough)


  1. I may have an uncomfortable conversation with them about value – is this lead magnet really providing value to your audience? Would they pay for it if it was for sale? Is it REALLY solving their biggest problem? Spoiler alert, it’s generally NOT!

So, if you have lead magnets in your business but they aren’t working, head to Canva, do up 20 tiles marketing the lead magnet or lead magnets and schedule them into your socials over the year.  Also put a link and some graphics in your email signature and use the link in a PS of most email marketing emails you send.

I would then it will work!  King’s honour (like Scout’s honour, but I’m not a scout, I’m not a king either, but it just sounds better!).

Question Three: Where do I put them to get people to sign up for them?

So, I have a list of 26 that I’ve come up with off the top of my head:

  1. Caption on your Facebook Cover page or LinkedIn Cover page
  2. Your Social media bios
  3. Your Error 404 page
  4. About me page on your website
  5. Above the fold on your website
  6. Side bar on your website
  7. Website Pop-ups including exit pop ups
  8. Google Business Profile posts and/or profile
  9. Specific Landing Pages either on your website or inside your email marketing program
  10. Social Media Platforms: Promote your lead magnet on platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest with compelling visuals and copy. Put them in posts, Stories, live, reels
  11. Email Signatures: Include a link to your lead magnet in your email signature to promote it with every email you send.
  12. Guest Blog Posts: Write guest articles for industry-related blogs and include a call-to-action (CTA) for your lead magnet.
  13. Webinars
  14. YouTube Videos
  15. Podcasts
  16. Online Forums and Communities: Quora, Facebook Groups, Reddit
  17. Paid Advertising: Use platforms like Google Ads or Facebook Ads
  18. Affiliate or Partner Promotions: Collaborate with partners or affiliates to promote your lead magnet to their audiences.
  19. Networking Events: Mention your lead magnet when networking, and have a QR code on your business card that links to it.
  20. Printed Materials: Include information about your lead magnet on brochures, flyers, and other printed marketing materials.
  21. E-Newsletters: If you already have an email list, promote your new lead magnet in your regular newsletters.
  22. Referral Programs: Encourage your current subscribers or customers to refer others by sharing the lead magnet.
  23. Interactive Quizzes
  24. Stickers with QR Codes
  25. Interactive Workshops
  26. In Person Events eg/ industry events, showrooms

There are many more ideas that that of course, but that list of 26 is a good start!

And now I have a little challenge for you……

If you have a lead magnet already, go back over the list and score yourself out of 10 for each one. Zero for I haven’t implemented it there, and 10 for, I do, I have and I do often!

If most of your ratings are zero, then this is your sign to get cracking and add your lead magnet to as many of those places as possible!

So, there you have it the three most asked questions when it comes to email marketing that I’ve had from a lead generating place.

I love that so many of my community are thinking about leads this year!

Of course, if you would love to pick my brain on tailoring a lead magnet strategy to fit your business needs, then please book a Discovery Call with me and we can talk about how I might be able to help you.  Here’s the link: https://calendly.com/jenn-smm/discovery

Or if you’d like a copy of my book, or the Nine Week Marketing Transformation Program which can give you some great ways to level up your business marketing, head to my website www.socialmediaandmarketing.com.au and you will find them both there!

I’d love to hear from you in the Like Minded Business Owners Facebook group! The group is such a valuable place for business owners to be encouraged and supported! And you are welcome to ask any of your other marketing or business questions too!

Or if you want to chat, get in touch.  Email me jenn@jenndonovan.com.au or DM me on Instagram or LinkedIn – I would love to hear from you.


I would love for you to book a free discovery call with me to talk about how I can help your nail your business goals, planning, strategy, marketing and social media! Simply click the link and grab a spot!

My Like Minded Business Owners Facebook group is also a great community to join – full of awesome people in small business!

Or you can DM me on Instagram or LinkedIn, or send me an email jenn@jenndonovan.com.au

I wish to acknowledge the Traditional Custodians of the land, the Yorta Yorta People, on which I conduct my business today and pay my respects to their Elders past and present. I extend that respect to Aboriginal and Torres Strait Islander peoples reading this blog post today.

About the Author:

Jenn Donovan of Social Media & Marketing Australia.  Jenn’s an expert marketing coach and mentor from rural NSW. She is all about empowering business owners to earn what they’re worth so they can make a bigger difference in the world.  Not only is she a sought after expert on all things marketing for Small Business, she is a keynote speaker, author of Small Town Big Impact, was the Founder of Buy From a Bush Business and a Co-Founder of Spend With Us e-commerce marketplace, and is the host of the very popular podcast Small Business Made Simple and Stories from the Bush. Jenn is all about community and humans interacting with humans!  H2H Marketing – human to human marketing. Jenn talks the talk but importantly walks the walk!

Get in touch – www.socialmediaandmarketing.com.au

On Instagram – @jenndonovan_

On Facebook – Jenn Donovan

Or on LinkedIn as Jenn Donovan


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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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