Want to turn those curious onlookers into loyal customers?
Let’s break down a simple 4-step system to make that happen.
What’s Lead Conversion All About?
Lead conversion isn’t about bombarding folks with “BUY NOW” emails. It’s about building trust, adding value, and guiding potential customers to see how awesome your product or service is. The aim? Turn a casual browser into a ready-to-buy fan.
Here’s Your 4-Step Guide to Lead Magic:
- Know Your Audience
Who’s Your Ideal Customer? Before you can win anyone over, you need to know who you’re talking to. Define your ideal customer. If you’re feeling a bit lost, I’ve got a handy guide to help you out. Just email me firstname.lastname@example.org and I’m happy to share the link.
- Find Them in Their Favourite Spots
Fish Where the Fish Are! Ever tried singing a song to someone who’s not into that genre? Not fun, right? The same goes for marketing. Make sure you’re reaching out to the right audience. Partner with non-competing businesses that cater to the same crowd. It’s a win-win!
- Offer Something Irresistible
The Perfect Bait: Think of a lead magnet – a cheat sheet, eBook, video, or any valuable content that addresses a major pain point for your audience. Make sure it aligns with your unique selling proposition (USP). If you’re a finance guru, offer tips on saving money, not golfing tricks!
- Nurture, Nurture, Nurture
The Rule of 6×2: After that initial connection, you need multiple touchpoints to truly win them over. It’s not just about the Rule of 6 anymore; in today’s noisy market, it’s more like 6×2. Here’s how to nurture:
- Add Value: What’s the next step after your lead magnet? Offer content that complements what they’ve already seen.
- Show Off Your Expertise: Share case studies, testimonials, or even offer a coaching session.
- Build Trust: Invest time in your potential customers. Help them, guide them, and they’ll trust you more.
If you would like to chat some more, then please come and join me and join in the fun in my Facebook group Like Minded Business Owners https://www.facebook.com/groups/LikeMindedBusinessOwners – I would love to hear from you over there.
If you would like some help really drill down into your ideal customer and work through your lead sequences, I would love to help you! Simply go to https://calendly.com/jenn-smm/discovery and you can make an appointment to chat with me.
I would love for you to book a free discovery call with me to talk about how I can help your nail your business goals, planning, strategy, marketing and social media! Simply click the link and grab a spot!
My Like Minded Business Owners Facebook group is also a great community to join – full of awesome people in small business!
I wish to acknowledge the Traditional Custodians of the land, the Yorta Yorta People, on which I conduct my business today and pay my respects to their Elders past and present. I extend that respect to Aboriginal and Torres Strait Islander peoples reading this blog post today.
About the Author:
Jenn Donovan of Social Media & Marketing Australia. Jenn’s an expert marketing coach and mentor from rural NSW. She is all about empowering business owners to earn what they’re worth so they can make a bigger difference in the world. Not only is she a sought after expert on all things marketing for Small Business, she is a keynote speaker, author, was the Founder of Buy From a Bush Business and a Co-Founder of Spend With Us e-commerce marketplace, and is the host of the very popular podcast Small Business Made Simple and Stories from the Bush. Jenn is all about community and humans interacting with humans! H2H Marketing – human to human marketing. Jenn talks the talk but importantly walks the walk!
Get in touch – www.socialmediaandmarketing.com.au
On Instagram – @jenndonovan_
On Facebook – Jenn Donovan
Or on LinkedIn as Jenn Donovan