Your lead generation or promotions strategy details how you will showcase your business to the world and attract prospects to want to learn more about you, your company, your products and/or services. When developing your lead generation strategy, consider how your target market acts and/or prefers to receive information.
For example, if you target customers are in rural areas, billboards may not be as effective as they would be in congested urban areas. Or, if your target customers don’t read newspapers, then cross newspaper advertising off your list.
Inside this eBook is a list of the 46 potential lead sources with descriptions of each of the methods. Read the descriptions first, and then select which ones you will employ. Your goal is to find at least five strategies that will reach the largest number of target customers at the lowest cost.