Small Town Big Impact- 107 Simple Marketing Strategies for Regional Business Success. Because great marketing doesn’t have to come from the city — it starts right where you are
Running a business in a small town isn’t like running one anywhere else. Your audience is smaller. Your budget is tighter. And yet — your opportunities are massive if you know where to look.
In Small Town Big Impact, marketing strategist Jenn Donovan shares 107 proven, practical, and refreshingly simple marketing strategies designed specifically for regional and rural business owners.
From building local community connections to mastering social media, improving your visibility, and creating loyal customers — this book gives you the tools and confidence to market smarter, not harder.
It’s not a theory.
It’s real-world, tested-in-the-bush marketing wisdom that works.
What You’ll Learn
Inside, you’ll discover:
How to stand out locally and become the go-to business in your community
Ways to use storytelling, relationships, and connection as your biggest marketing tools
Practical strategies to attract more customers without spending a fortune
How to use social media, email marketing, and collaborations to amplify your reach
And 107 step-by-step ideas you can action straight away
Whether you’re a retailer, café owner, service provider, or creative entrepreneur — these strategies will help you make a big impact from your small town.
Reader Love …
Jenn has a wealth of knowledge and advice when it comes to marketing. Her book, Small Town Big Impact: 107 Simple Marketing Strategies for Regional Business Success is a MUST READ for all regional small businesses. If you haven’t read it yet, go and get a copy now! Sarah B
Reader Love …
I recently purchased Jenn’s book, Small Town Big Impact, which has over 100 marketing strategies written specifically for regional businesses. I found most of them to be helpful and very relevant, happily applying sticky notes throughout the book to mark things I need to action! I followed this up by attending her free webinar about marketing trends, where Jenn shared valuable insights into current marketing strategies. Sue W
Reader Love …
I recently purchased Jenn’s book, Small Town Big Impact, which has over 100 marketing strategies written specifically for regional businesses. I found most of them to be helpful and very relevant, happily applying sticky notes throughout the book to mark things I need to action! I followed this up by attending her free webinar about marketing trends, where Jenn shared valuable insights into current marketing strategies. Sue W
Reader Love …
Jenn’s book ‘Small town big impact’ is a cheat code for tips and tricks for marketing on a budget. I also had the chance to see Jenn present live at a digital marketing conference and her content was fantastic.
Great stuff Jenn! Chris W
Perfect For You If You’re…
A regional or rural business owner ready to grow your impact
Tired of big-city marketing advice that doesn’t fit your world
Looking for simple, practical actions that deliver real results
Ready to fall back in love with marketing your business again
Meet the Author
Jenn Donovan is one of Australia’s leading marketing strategists, keynote speakers, and champions for regional business success.
She’s the founder of Social Media and Marketing Australia, creator of the Buy From a Bush Business movement, and host of the Small Business Made Simple podcast — listened to by thousands of small business owners across the country.
Jenn’s mission is simple: to make marketing doable, effective, and human — especially for the incredible businesses that make small towns thrive.
Want to Bring Jenn to Your Event?
Jenn regularly speaks at conferences and community events on regional marketing, building community, and small business success.
If you’d like her to speak about the ideas in Small Town Big Impact at your event —