The “One Day” Theory

by | Aug 10, 2020 | Business Building Musts

I am just a wee bit excited for this blog post, but first, I just wanted to plug my ever so popular FREE eBook – 108 Social Media Content Creation Ideas? If you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free!

Simply head to the Freebies section of my website and download it from there.

If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!)

So – onto today’s blog post.


I wanted to go through the “one day” concept – not taking one day at a time, but waiting for that “one day”.  You know “one day” I’ll get around to doing X, or “one day at a better time, I can finally do Y”.

I’m not a “I’ll wait till one day” kinda girl.  Anyone who knows me, know this.

I’m a “do now and see where you land and fix it as you go along” type!

Waiting until “one day” has never sat well with me.

I dated my now husband of 23 years for 7 years before we got married.

It became a running joke that we would get married “one day” – the joke got old quick – very quick.

For me it was, “we do it now or I’m off to discover the world”.  Luckily we are discovering the world together for the last 30 odd years.

Anyway, I think it was then that I was turned off waiting for “one day”.

So, what’s on your “one day” list?

What have you said you will you do when the timings right / everything is perfect / your ducks are all in a neat, organised row?

And I’ll ask you, why are they on your “one day” list?

You only have today – today is the one day you are guaranteed – so why wait?

There’s always a reason to wait until tomorrow – always – you’ll always find a “wait and see” reason.

I wasn’t going to mention the “c” word – Coronavirus – because blogs last forever and this too shall pass – but I kinda have to, to make my point a little more.

At the time of this blog post, if you’re in Australia like me, Victoria has been clamped back down into a second stage 3 lock down (with my poor Melbourne friends now enduring even more restrictive Stage 4), and NSW is still recording new cases so it’s a waiting game to see what is going to happen there, and other parts of the world are wavering in and out of varying stages of Covid-related restrictions.

This makes my point, that waiting for “One Day” can be a false comfort as you never know what is going to happen going forward.

It really is time for us to get serious about doing what you need or want to do – ESPECIALLY in your Small Business.

As small business owners we get caught working “in” our businesses and not “on” them.  And even when we do work “on” them, it normally not growth strategies we concentrate on – it’s bookwork and general office work.

In order for your business to grow, to be resilient to whatever mother nature or the world throws at it – we need to have growth strategies and a growth mindset in place.

So, your job, today (not tomorrow or the next day) is to take step one towards ridding yourself of “one day” jobs.

Step 1 – make a list.

If you had nothing to do today inside your business, but could work on it, work on growth strategies, what would that look like?

What does growth look like in your business?

Perhaps you’ve never got around to building a website or putting a shopping cart on that website.

Perhaps you have always listened to podcasts like this one and dreamed of starting your own.

Perhaps you know, because I tell you so a lot, that you should be doing email marketing, but you just can’t get around to making a plan to become consistent with doing it.

What is it that you could be working on?

Grab a pen and paper or the notes section of your phone and start writing down that list!

Step 2 – add two columns to that list.

This is to add our accountability.

Column 1 – note who is responsible for that task

Column 2 – note the date it must be done by – operative word “MUST”.

Step 3 – print the list out at least 4 times

Stick the list around your workplace, in the toilet, at home in your office, at home in your toilet or wherever you think that it will annoy you enough constantly reading the list, that you might actually get.stuff.done!

Of course, there’s lots more steps after step 2 – but I truly believe that if you have the list and if you look at that list consistently enough – you will do it.

You will find the person whose help you need.

You will purchase that piece of tech required.

You will hire the person who knows more than you and you will get it done.

One of my favourite sayings in business is:

If you do what you’ve always done, you’ll get what you’ve always got

So, without a growth mindset and growth strategies, you are simply on a ferris wheel and returning back to the point at which you started.

Every.  Single  Time.

Ok, so, no more “one day” nonsense.

If it’s important to your business, if it will help grow your business, then do it.

Schedule time to make it happen.

In the words of my mentor – READY.  FIRE.  AIM – the world doesn’t need another small business owner “aiming” to do something – it needs more action takers.

I really believe that one part of small business that many people are missing is accountability.

Accountability, I can tell you, hand on heart, is the reason why I have spent in excess of $30,000 in my small business life.

Joining mastermind groups – face to face or virtual, to find people who not only push me, challenge me, celebrate with me but also keep my accountable, has been worth every penny.

I would not be where I am today, without those masterminds but more importantly the people in it.

So, if you want accountability on your “one day” list – head into the Like Minded Business Owners Facebook group, pledge your list with the date it’s due and we will (or I will at least) hold you accountable.

Nothing changes if nothing changes

If you’re not already a member of the Like Minded Business Owners community, head to Facebook and search it up and join or if you are – I will see you in there with your pledge!


Jenn Donovan is a marketing strategist and social media extraordinaire, coach and mentor to savvy business owners.  Owner and Founder of Social Media & Marketing Australia.

With a passion for making business simple, because it’s isn’t easy but it should be simple or at least simpler, she’s built a reputation for helping other small business owners simplify their marketing and businesses so they can reach their goals, be more profitable and live the dream (finding the freedom they set out to achieve when they started … the illusive small business owner freedom dream …!)

Jenn believes in giving before asking and that’s why she’s the host of the popular Small Business Made Simple Podcast


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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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