Hey there, my friend, welcome to episode 320 of the Small Business Made Simple Podcast.

Thanks for leading me your ears right now – I know you have lots of other things you could be doing or listening to – so I appreciate you.

Today my guest, Rachel Smith and I are talking Websites. We concentrate so much of our marketing time and energy on socials – so today I’m helping you think about that asset you DO own; you DO have full control over and SHOULD be giving love to – your website! Rachel has 6 Cs to share with us!

But before we get into that, did you have a chance to listen to last week’s episode? It was around Meta ads. It’s at this time of the year that we start to play around with ads, so the timing of “what not to do” couldn’t be more perfect! If you haven’t listened in, take a listen to episode 319 on your favourite podcast app or here: www.socialmediaandmarketing.com.au/319

Also, have you grabbed yourself a copy of my book Small Town Big Impact with 107 Simple Marketing Strategies for Regional Business Success. If you haven’t got a copy yet, go to www.socialmediaandmarketing.com.au and get a copy. It is available on Amazon – so you can get a kindle or hard copy there too – but I’d prefer you get it from my website! I have just picked up the next print run of the book – which means, holy cow, that’s there are already a thousand copies of my book out in the big wide world (and some have even gone overseas!).

As I said in the intro, I have a guest on this week – Rachel Smith. Rachel is a committed word nerd who started in journalism, writing for a huge range of magazines and websites. These days, most of Rachel’s work is as a copywriter; she specialises in website copy, emails and helping businesses with hit-the-spot messaging.

Rachel’s other hat is as the founder for Rachel’s List, a jobs board and community for other writers like her. She also co-hosts the podcast, The Content Byte.  

Rachel is going to go through the 6C’s for us and help us get our websites converting beautifully so we have whistle a happy tune that we have that ticked off our list!

Here’s Rachel.

INTERVIEW WITH RACHEL SMITH

Instagram: www.instagram.com/rscopycontent AND www.instagram.com/rachelslist

LinkedIn: https://www.linkedin.com/in/rachelsmithsydney/

Blog: https://www.officeworks.com.au/noteworthy/post/work-small-business-tips-peak-season

Website where they can subscribe to my newsletter and score a free download “5 copy fixes that’ll take your site from money pit to makin’ sales (ka-ching!)”: https://rachelsmith.com.au/

And for anyone who mentions your podcast, a Rachel’s list freebie: https://rachelslist.com.au/

Hope you enjoyed that conversation! Rachel had some great GOLD for us all.  Now go forth and fix those websites!

Got questions?  I’ve got answers! Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. Not joined yet.  Well welcome … let’s do that!

I’ll be back next Thursday with some more marketing know-how in episode 321. 

If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  And maybe leave me a rating and a review wherever you listen in.  Those things are like gold for podcasters like me!  PS – you can leave more than one rating and review – just saying!

If we aren’t hanging out on social media then let’s get social on social – you’ll find me on Instagram, Facebook, and my fav LinkedIn.

But whatever you do,

…….. remember small business peep, as my opening song says, there’s no point in dreaming small!