No matter where you are in your business, there are amazing tools that can save you dozens of hours per week, automate key marketing activities, and save you thousands of dollars.

But there’s so many out there!  The trick is to know which ones to use and which ones not too!

So, I really wanted to share with you some of the amazing tools I use (sometimes daily) in my business.

You see in business, it’s so important to have that trust factor with someone who has gone where you want to go, or is just a few steps ahead. 

Some of these tools will be like little pieces of gold sent from heaven for you, some might not be your jam, but I wanted to share with all with you.

Many of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me. In fact, many of the creators of these tools have given me special discounts that I get to extend to you!

You’ll find all my fav’s here, as well as many of the fabulous discoveries of the week, as heard on the Small Business Made Simple Podcast.

Also you’ll find a list of the all equipment and resources I use to do my podcast every week – from the equipment I use to the software that I need!  Click here to see all that information if you’re thinking of podcasting yourself!


Vimeo – Video Hosting

Vimeo is a video-sharing website that allows you to upload, share and view HD videos. This tool has several features that make it ideal for collaborating with a team.  I use it to host my videos for online courses and videos within my website (to ensure that’s no damage to my load speed online).If you do video and don’t want to be linking to YouTube for content, the Vimeo is a great tool to have in the bag.
snag it

SnagIt – Screen Capture and Share

This tool is a simple-to-use screen capture and screen recording app. Use it to train new team members, to show clients or customers how to do something techy, to quickly troubleshoot tech issues (show service people problem — they like this better than when we non-techy folk try to explain it in plain English) or to reference something visual in an email.
google drive

Google Drive – Document Storage and Sharing

Accessible from anywhere with internet, Google Drive is a great collaborative tool for teams to use when you’re working with content, files, or images in tandem. Unlike DropBox, multiple parties can be in a file at a time manipulating data or text without having to download and re-upload the file.

Libsyn – Podcast Hosting

Libsyn is a great, cost effective hosting option and is the one that I use for all my podcasts.  It allows you to post to your social media accounts and sends your podcast episodes out, automatically (once set up) to a variety of listening apps including Apple Podcasts and Spotify.
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Zoom – Online Meetings, Webinars & Podcast Guest Recordings

Zoom allows you to record remotely with great sound quality and is the top video conferencing app.  I use zoom to host online meetings with clients, host webinars, as well as using it to record all my guest Podcast interviews.It’s simple, but it’s got some pretty cool features too!
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Flodesk – Email Marketing Platform

Beginners and experts use Flodesk to create campaigns that grow their business. With stunning templates, design emails people actually love to get in their inbox—and look great on any device.  I am in love with Flodesk.  It’s in beta stages at the moment, but with a fabulous Facebook group to back up any queries or questions, I am happy to be involved in the Beta testing stage.  You will be blown away at how beautiful these templates are (and easy to use).  My open rates are increased dramatically.
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MailChimp - Email Marketing Platform

Mailchimp is an American marketing automation platform and an email marketing service that is perfect for the beginner in business and in email marketing.  With their Freemium package being free (!), it’s a great starting point to tip your toe into email marketing.
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Buffer – Social Media Scheduling Tool

Simpler social media tools for authentic engagement is Buffer’s tagline.  I use Buffer to schedule my Facebook, LinkedIn and Facebook group content on occasions.  I enjoy it’s simple design and ease of use.
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Meet Edgar – Social Media Scheduling Tool

A tool for the business owner who has loads of content and needs to repurpose content as well as post new original content.  This platform isn’t for the fate hearted, but it’s use as a tool for repurposing purposes is amazing.
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Tailwind - Pinterest tool

Tailwind: #1 Pinterest & Instagram Scheduler and Analytics Tool.  Save time scheduling to Pinterest and Instagram, post at the best times for engagement, grow together with Tribes, get more actionable analytics. Start free.
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Learndash - for hosting my online courses

Easily create & sell courses, deliver quizzes, award certificates, manage users, download reports, and so much more! By using LearnDash you have access to the latest e-learning industry trends for creating robust learning experiences.  This is a platform designed for WordPress websites.I have my online courses hosted on learndash.

Great Discoveries to Make business simpler – as heard on the Small Business Made Simple Podcast


Design Tool for Non Designers.

Emoji Builder

Build your very own emojis!

Instagram Engagement Calculator

See what your engagement score is – and everyone elses!


Photo editor app. Download in your app store.

Social Selling Index – LinkedIn

See your social selling index on the LinkedIn platform

Background Removal Tool

Remove the background of any photo you have

Screen Capture Tool

For recording your phone screen


A useful free teleprompter

Video Speed controller

Chrome extension for Video Speed Control


For screen capture for making videos or sharing tutorials

Transcription of videos

Place It

Smart Templates Make Design Easy

Lingo Jam

Font creation for captions


Video and photo filter app – from your app store.

Creative market

Creative Market is an online marketplace for community-generated design assets


Remembers all your passwords so you don’t have to!


Record video and live captions all at once – available in your app store

PDF escape

PDF editor and form filler

Facebook Download

Download any video from Facebook onto your computer


Shakr is an online video maker and video ad creator

About Me

A place where you can go and get yourself an About Me page

PDF escape

PDF editor and form filler


Make your own gifs!

Screen Record

Record your screen

Poster My Wall

Templates for posters


Fabulous free images

Lead pages

For squeeze pages or easy sales pages

facebook Creator Studio

Facebook’s scheduling tool for Facebook and Instagram


Turns blogs into repurposed drip content


Sets up a story through text (so it looks like a text conversation!)


Story templates for video and still photos (I LOVE it!)

Google Easy PDF

Makes PDF documents writable – in the chrome store

Mix Captions

Put captions onto your videos recorded in other apps – in your app store

Wave app

Free business accounting software program

Yay Text

Font creation for captions

Interested in Starting a Podcast? Below is the DIY set up I use and recommend when are you are starting out.


ATR 2100 – This is an affordable, excellent quality microphone used and recommended by many top podcasters include Tim Ferris (and me!). 


NEEWER ADJUSTABLE SCISSOR ARM STAND – A stand allows you to clip your microphone to a desk so you can record hands free. I use and recommend the stand below. 

Pop Filter

NEEWER POP FILTER MASK – A pop filter is important to place over your mic to stop the ‘popping’ sounds that can come when you are too close/breathing into mic etc. 


Recording remote guest

ZOOM – Zoom allows you to record remotely with great sound quality. 


Recording Alone

CAMTASIA – This is an in-built program available on all Macs and is great for recording and editing solo episodes. For Mac users, Garage Band comes built in.


LIBSYN – Libsyn is a great, cost effective hosting option and is the one that I use. 


CAMTASIA – I recommend editing your podcast in Camtasia (or Garage Band for Macs) when you are starting out. Another option is Adobe Audition, which has a monthly subscription fee.

Royalty free Music

PREMIUM BEAT – An exclusive royalty-free music library.  Alternatively, you can go to YouTube and find royalty free music.  I paid around $60US for my tune on my Small Business Made Simple Podcast.  Totally worth it!


Web Page Creation

LEAD PAGES – Lead Pages allows you to build custom web pages that can drive leads, sales and downloads.  I use Leadpages as squeeze (landing) pages for any freebies I offer on the podcast and many more things.  It’s quick, it’s easy and super simple to keep on brand (and have your pages keep a theme).


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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