One of the most common things I hear at business events, is the question of “how to market my business on a shoestring budget”? This blog will help you do just that!

Considering just how much upheaval has occurred in the last couple of months, I figured it was time to put some ideas to simplify your marketing on the table!

Seeing as we are a 1/3 through 2020 already, it’s a good time to touch base on a few small but impactful changes that can help your small business soar.

Given all the changes the last couple of months have brought to the small business world, it’s timely to ask yourself – Do you approach your business with a marketing mindset, and do you think like a marketer?

So why Facebook groups – and what can having a dynamic Facebook group do for your business? Well here’s my 5 reasons why it can be an amazing tool to help give your small business more impact.

Taking the time to create a social media content calendar, helps small business owners avoid a mad scramble and missing potential marketing opportunities.

Having an articulate answer to the question “So what do you do?” is the skill of champions – and that is what you are going to be after reading this blog!

To create emails that people look forward to, there are a number of essential steps you need to follow. Read on to uncover 14 of my top tips for getting those emails opened and read!

List building – I believe it’s the foundation to any business’ success and growth. This blog focuses on utilising competitions to increase your client list.

Given how many normal businesses activities are currently on hold due to Covid-19, this is an opportunity for you to do a review of all your social media accounts and update them. Let’s review your Instagram and get it all shiny and new again!

Small-business confidence is plunging, and it seems like “State of Emergency” has been interpreted as “State of Panic”, but there are ways to help your business ride the wave of uncertainty.

How to Help Your Favourite Small Business Survive the Corona Virus Crisis.

Facebook ads can be a powerful tool in your marketing arsenal – if used the right way! There are common mistakes businesses make when it comes to targeted Facebook ads, so read on to learn more about how to make this tech work for you.

LinkedIn is professional Facebook. No trolls and a heck of a lot more respect and it’s fabulous for connections and even education! If there’s an expert in their field, they’ll be on LinkedIn. So lets take a look at this platform and what it can do for you in your professional space.

How simple or complicated is it for your customer to purchase from you? There are a few things I consistently see business owners doing in both their digital and social media marketing, as well as offline marketing, that they could tweak a little to make it easier for customers to buy. Read on to learn more.

The business About page is one of the most important pages on your website or blog. But quite frequently, it doesn’t get as much love and attention it should, and can be underutilised by many businesses. This blog post will give you some great points on how to make your About page a star!

Social Media is a great way to get your business noticed, but there are some other fantastic options – that are either low cost or no cost – to help promote your business and bring more customers to you!

When was the last time you did an audit on your Facebook Business page? Ever? It’s so important that we give our prospects both the best user experience when finding us on Facebook but also that they know what we do and our expertise!

If you create content, you’ll want to read this blog. There’s 11 (plus a few more) ways to repurpose a single peice of content. Such a handy guide.

What will you do differently in 2020? What worked in 2019, what didn’t and what’s next?I’d love to inspire you by sharing what I’ll be doing differently.

PLANNING FOR 2020 – WHAT’S YOUR 2020 WORD? . This little exercise has had a massive impact on my business and I just want you to share in the love too!

If you’re spending more time on social media than you are on developing email campaigns for your database – you are leaving “money on the table”.

Get your business and yourself ready for the Christmas rush and peak season trading. Make sure your website and your online presence is ready to go and be found!

Know the purpose of your marketing. Know what you need to do but more importantly know what goals it will help you reach. For what purpose are you doing what you are doing? If you’re doing it because everyone else is, there’s a chance you’re doing it wrong. Always know for what purpose!

Finding building a website tough going? I know, I just went through it too! I wanted to share with you the lessons that I learnt whilst building my website, where communication broke down and where I did things right. Also where to invest money and when to know it’s time to step back and let the experts handle it!

Does your LinkedIn profile need some work? Maybe an audit? Social media profiles are never set and forget and LinkedIn is no exception. We should be going back over our profiles and doing an audit every 3-6 months. This blog gives great tips and tricks on what to be on the look out for.

3 marketing mistakes that I see over and over again which not only make business hard but more complex than it needs to be. Have a read, if you’re doing any of them – then stop! If you’re feeling overwhelmed with business, this may help.

5 times are many people read a headline as read the copy of any article or blog (or whatever you are looking at with a title!). So it’s pretty important that your heading grabs the attention of the reader, so much so, that they want to read on. Here’s some tips and tricks that could help you up your copy writing skills!

5 ways to increase retail sales in the quieter months. Don’t let it be depressing that sales are down, take action, be proactive and implement some of these 5 strategies to help stimulate business.

Every customer or client you have is on a journey with you or to you.  They begin as someone who has never heard of you to, hopefully, a raving fan who purchases from you over and over again. This is what marketing is all about.  Getting your customers to go on that...