Marketing Blog & Social Media Tips
Welcome to the Social Media & Marketing Blog. So happy to have you arrive! This marketing blog is dedicated to educating those Small Business Owners who know there’s always something to learn in marketing and social media. It’s here so you can prosper and learn new skills to make running your amazing small business just that wee bit simpler. This blog section provides some of the most useful online and offline marketing advice you’ll find on the web.
Whether you’re a start-up, seasoned business owner, retailer or service-based or just a fabulous being with a marvellous idea you’d like to turn into a business, you’ll be so glad you’ve landed here because success is no accident.
You can also listen to our free marketing podcast with new episodes weekly or dive deeper into our social media and marketing workshops, women’s business networking or strategy and business coaching sessions. There are so many ways we can work together to grow your business!
With so much marketing love, Jenn xx
What Five Years With Flodesk Taught Me About Email Marketing That Actually Works
Blog,Business Building Musts,Email Marketing,Marketing Strategies,Small Business Help
AI is transforming how small businesses operate, but how do you keep your brand authentic in a digital-first world? In this episode of the Small Business Made Simple podcast, Jenn Donovan speaks with Fiona Killackey, founder of My Daily Business, about using AI as an assistant—not an authority—and building a values-driven brand that supports your life rather than consuming it.
Humanising Your Brand in the Age of AI: A Conversation with Fiona Killackey
AI Blogs,Blog,Business Building Musts,Marketing Strategies,Small Business Help,Social Media
AI is transforming how small businesses operate, but how do you keep your brand authentic in a digital-first world? In this episode of the Small Business Made Simple podcast, Jenn Donovan speaks with Fiona Killackey, founder of My Daily Business, about using AI as an assistant—not an authority—and building a values-driven brand that supports your life rather than consuming it.
LinkedIn Marketing Made Simple: A Q&A with Kate Merryweather
Blog,Business Building Musts,Marketing Strategies,Small Business Help,Social Media
In this Q&A, LinkedIn expert Kate Merryweather shares practical strategies to help small business owners boost visibility, attract clients, and confidently show up on LinkedIn.
Q&A with Jules Brooke: How Podcasting and PR Can Skyrocket Your Small Business
Blog,Marketing Strategies,Small Business Help,Social Media
Podcasting and PR don’t have to cost a fortune. In this Q&A, Jules Brooke reveals how small business owners can boost visibility for free — and why you should catch her live at the 2025 Social Media & Marketing Conference in Melbourne.
Q&A with Tracy Sheen: How AI Can Help Small Business Owners Save Time, Stay Visible & Avoid Burnout
Blog,Business Building Musts,Marketing Strategies,Small Business Help,Social Media
AI doesn’t have to be scary. In this Q&A, digital expert Tracy Sheen shares how small business owners can use AI to save time, reduce burnout, and keep marketing human. Get a sneak peek of her talk at the 2025 Social Media & Marketing Conference in Melbourne.
Q&A with Ray Pastoors: Cracking the Organic Search Code
Blog,Business Building Musts,Marketing Strategies,Small Business Help,Social Media
Ray Pastoors shares how to simplify SEO in 2025, boost visibility—even without a website—and why being “in the room” at the Social Media & Marketing Conference is the game-changer.
Q&A with Emma Lovell: Why Bleisure is the Future of Business (and Why You’ll Want to Hear More at the Social Media & Marketing Conference 2025)
Blog,Business Building Musts,Marketing Strategies,Small Business Help,Social Media
Discover how Emma Lovell, Australia’s original Bleisure Coach, is helping business owners rethink balance, retreats, and marketing in 2025. In this Q&A, Emma shares why combining business and leisure is the key to long-term success, why retreats are powerful brand builders, and why she’s speaking at the Social Media & Marketing Conference Melbourne 2025.
What If You Actually Made Money From Social Media? A Conversation with Jade Warne
Blog,Business Building Musts,Marketing Strategies,Small Business Help,Social Media
Feeling like social media’s eating your time with little return? This blog breaks down Jade Warne’s real-talk approach to making money online and why her keynote at the 2025 Social Media & Marketing Conference is a must-see. Includes mindset tips, content strategy advice, and a wake-up call to finish what you start.
How to Charge What You’re Worth in Business: Lessons from Andrew Griffiths
Blog,Business Building Musts,Marketing Strategies,Small Business Help
Charging what you're worth is about more than numbers, it's about confidence. In this blog, Andrew Griffiths shares how to reframe your pricing strategy and position your business as premium.
Are You the Product in Your Business? (Here’s Why That Matters More Than You Think)
Blog,Business Building Musts,Marketing Strategies,Small Business Help
Your customers aren’t just buying what you sell, they’re buying you. Learn why your personal brand is your most powerful asset – and how to make it shine.
How to Launch a Product or Service Without Falling Flat: A Step-by-Step Plan
Blog,Business Building Musts,Guest Blogs,Marketing Strategies,Small Business Help
Planning to launch something new in your business? This guide walks you through exactly how to create momentum, engage your audience, and boost pre-sales – all before you launch.