The Lie of ‘Just Be Consistent’: The Marketing Advice I Wish I’d Questioned Sooner

by Jenn Donovan | May 15, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

Tired of hearing “just be consistent” and wondering why your marketing still isn’t working? In this blog, small business marketing strategist Jenn Donovan busts this overused myth and reveals why strategy, clarity, and purpose beat blind consistency every time. Learn how to audit your marketing efforts, align your goals, and create content that connects—and converts.

What 6+ Years of Podcasting Taught Me About Consistency in Business

by Jenn Donovan | May 1, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

Discover how to stay consistent in business and content creation, when to pivot, and how showing up regularly builds trust, growth, and momentum.

Why Your Social Media Strategy Isn’t Working (And What to Do Instead)

by Jenn Donovan | Apr 24, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

Learn why social media engagement is dropping, how zero-click content works, and how Aussie small business owners can work with the algorithm in 2025.

How to Be Found Without Being Googled: The Rise of Searchless Marketing

by Jenn Donovan | Apr 14, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

Discover how to grow your small business in 2025 without relying solely on Google. Learn what searchless marketing is and how to make it work for you.

The Ethical Way to Use AI in Your Marketing (Without Sounding Like a Robot)

by Jenn Donovan | Apr 10, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

Discover ethical ways to use AI in your marketing strategy. Learn how small business owners can use AI tools with transparency, trust, and brand voice.

Is Your Expertise Getting in the Way of Your Marketing?

by Jenn Donovan | Apr 3, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

Are you accidentally confusing your audience by sounding too expert? Discover how to shift from expert-speak to customer-focused messaging that actually converts. Perfect for small business owners ready to fix their marketing.