Firstly – I just need to give a *SUBTLE* plug for my book which is AVAILABILE NOW – head over to order your copy of Small Town Big Impact HERE!

Now, onto this blog – I want to share with you 3 AI tools that I am using pretty consistently in my business that are making my life simpler – well my business life actually!

The first is ChatGPT.  Probably no surprise there! It has become a very integral part of my day.  I use it as a sounding board like I would use you if you were in the room with me and find I use it more than google, if I’m honest.  I ask it questions like “what websites would you recommend to find information on UX design” and it spits out some websites. BTW UX design is about designing websites with your user in mind. And if the results aren’t what I am looking for, I write a better quality question.  Whereas if I went to google and just googled “UX design for websites” it might give me some good websites to look at but probably they are the ones with good SEO rather than the information I am after.  Actually probably trying to sell me UX design rather than telling me what UX design looks like.

In the past few days, I’ve asked ChatGPT to help me formulate some questions for some podcast interviews, I’ve played with the Canva Plugin available on the paid version of ChatGPT and asked it to find me some references for some quotes – so I know who actually said the quotes.  So, yes, I use it a lot.

If you have never used ChatGPT – here is the link – https://chat.openai.com

I just asked ChatGPT to recommend some websites or some guides to how to use it as a beginner and it gave me a big list of things to do and read.  So perhaps that’s your first job when you sign up – ask it that question and do some research! But honestly, following people like Tracy Sheen from the Digital Guide (she’s writing a book called AI and U – which will be out in the new year) or head to YouTube and watch some videos.  Or use the #chatgpt on Instagram or LinkedIn and get some tips from there.

Ok, so now I’ve said how much I love it.  Let’s chat about some limitations of ChatGPT – there’s lots but here’s a few that play on my mind.

Firstly, it’s last data point was September 2021.  So any information on the internet after that date, ChatGPT cannot give you.  So, our Big Small Business Survey 2022 results would not come up as data statistics – it’s basically still in Covid lock down!

Secondly, it is only as good the question you ask it.  If you don’t like the answers it gives you first time around, get more specific.  There are two instructions I always give it – 1 – pretend you are a (insert expertise – eg/ an expert marketer, an expert in web design, a world renowned e-commerce expert, you get the picture) and 2 – use friendly language (and/or Australian based language – but sometimes that gives G’day mate shit – which is really not how I speak!).  So be specific and keep being more specific to get the answer you are happy with.

Thirdly, it’s only as good as the data is has to read.  Which makes me wonder if it will get dumber or smarter with more people using it! If people put dumb data into it, will it get dumber – I assume not because it’s not just using it’s own data but using the whole internet up until September 2021.  But an interesting thought.

Fourthly and lastly, be careful how you use what it spits out.  Now admittedly, if 10 people asked it the exact same question it will give a different version of the same answer but because it is an AI learning machine, it doesn’t have a mind of its own and therefore everything it spits out is the content of someone essentially.  So, just be aware of copying and pasting what it gives you and calling it yours.

Interestingly, I was speaking to a book coach recently and he made reference that there will come a time when authors will need to acknowledge in their books how much of the book was written by AI – so that we can ensure we are reading content from an author not a machine – if that is what we thought we purchased.  For those playing along at home, in my new book Small Town Big Impact the chapter about AI was written by AI – and that was on purpose!

Okay, that’s enough on my second favourite tool ever (only pipped by Canva of course).

The next tool that is making my life simpler is Castmagic.  Now if you don’t have a lot of audio or video, it might not be a good tool for you but if you do include a lot of audio and video in your marketing – it is magic!

Basically you upload your mp3 file, and it will convert it to show notes, summaries, highlights, quotes, social posts – like LinkedIn Posts, quotes, hooks, call to action and more, and it will break your record down into timestamps and show each one broken into different speakers. It gives me titles, keywords, key bullet points, Reel scripts, a newsletter (probably more like an email actually), and it even gives you threads for Threads (the newish Meta platform). Now it’s not free and on the website Castmagic.io prices start from $23 a month (US of course) – https://www.castmagic.io/

The third tool l I use all the time is Canva.  It’s not exclusively an AI tool, but it is constantly bringing out more and more AI tools on the platform and I encourage you to look at them and play with them.

Some of the AI tools Canva has that you might not release they have (or that they are AI) are:

• Text to Image – creates images based on your text prompts. They are not brilliant, but always improving – watch this space.
• Magic Eraser – in love with this! It removes unwanted objects from photos – something that used to take ages, now takes seconds!
• Magic Edit – the graphic design tool you never knew you needed! With one click and a few words to takes an image and turns it into something different. Eg/ a vanilla birthday cake can now be a chocolate cake with birthday candles.
• Magic Write – the AI text generator making it easier to generate short or long form written content for your social media posts, blog articles and presentations.
• Magic Design – Simply upload a photo or enter a text query that describes what you need, and Magic Design will generate relevant design templates to match. No more building from scratch.
• Presentations – Instant Presentations is a Magic Design feature that lets you generate entire presentations from a single text prompt. It won’t generate the WHOLE presentation, it has limitations but it will give a pretty awesome first draft.
• Beat Sync – Here’s the problem: syncing the beat is a tedious process (just ask your 15-year-old cousin). It involves manually tweaking the timing of multiple audio and video clips over and over again. Beat Sync uses AI to take the pain out of this process while producing a professionally polished end product. With this feature, even amateur creators can “harmonize” their videos in seconds.
• Translate – With Canva Translate, you can translate your content into multiple languages (134 to be exact).

Want to know how to use any of these Canva AI tools, then just go to Canva’s helpdesk or head to YouTube, someone over there has fabulous tutorials for you!

So, there you have it.  Three of my favourite AI tools that I use constantly in my business that are helping me make my business life simpler.  Do you have some tools or one you could share with me too? Would you like to have more conversations on AI tech? Come join me and join in my Facebook group Like Minded Business Owners https://www.facebook.com/groups/LikeMindedBusinessOwners – love to hear from you over there.

And – if you know you could use some help with in leveraging AI tools in your business, then I would love to assist you! Simply go to https://calendly.com/jenn-smm/discovery and you can make an appointment to chat with me.

Or if you want to chat, get in touch.  Email me jenn@jenndonovan.com.au or DM me on Instagram or LinkedIn – I would love to hear from you.

CONTACT JENN:

I would love for you to book a free discovery call with me to talk about how I can help your nail your business goals, planning, strategy, marketing and social media! Simply click the link and grab a spot!

My Like Minded Business Owners Facebook group is also a great community to join – full of awesome people in small business!

Or you can DM me on Instagram or LinkedIn, or send me an email jenn@jenndonovan.com.au

I wish to acknowledge the Traditional Custodians of the land, the Yorta Yorta People, on which I conduct my business today and pay my respects to their Elders past and present. I extend that respect to Aboriginal and Torres Strait Islander peoples reading this blog post today.

About the Author:

Jenn Donovan of Social Media & Marketing Australia.  Jenn’s an expert marketing coach and mentor from rural NSW. She is all about empowering business owners to earn what they’re worth so they can make a bigger difference in the world.  Not only is she a sought after expert on all things marketing for Small Business, she is a keynote speaker, author of Small Town Big Impact, was the Founder of Buy From a Bush Business and a Co-Founder of Spend With Us e-commerce marketplace, and is the host of the very popular podcast Small Business Made Simple and Stories from the Bush. Jenn is all about community and humans interacting with humans!  H2H Marketing – human to human marketing. Jenn talks the talk but importantly walks the walk!

Get in touch – www.socialmediaandmarketing.com.au

On Instagram – @jenndonovan_

On Facebook – Jenn Donovan

Or on LinkedIn as Jenn Donovan