It won’t surprise you to know that I stalk other people’s social media – including people who are in the same industry as me! It’s called research not stalking though!

I came across a post, a poll actually, where a business coach asked “What are you truly struggling with and need direction with now?”

The most clicked answer, by far, was leads.  People need more leads.  It was followed quickly by needing to grow their email list (which is leads though right?).

And this tracks with what my clients often ask me in our 1:1 sessions!

If you are selling something other than yourself (as in coaching, mentoring etc) than it really is a numbers game.  You need to attract x amount of people to get x amount of people into your funnels to get x amount of sales and make x amount of money.  Like I said, a numbers game. And depending on what you are selling, as to what those numbers look like.  And to know what those numbers look like, you need to know your conversion rates.

Now, I’m no finance person, so I’m not going to talk about conversion rates – it’s not my jam to be teaching, but if you don’t know them, then this is your nudge to put on your research cap get to know them!

But back to what you are here to read about – how do you get more leads into your business?

Here’s five ideas:

Email marketing!

If you’ve followed me for any length of time, you knew it would be in the list! Lead Magnets – the little pieces of gold that people are willing to exchange their email addresses for. Want to play the numbers game, then start building that email list to be able to nurture your subscribers until they are ready to buy or buy again.  Leads are going to fall out of the sky! As I mentioned a few episodes ago, I have just changed all my lead magnets over for the new year.  Honestly, it took me a few days to create them, write the email sequences for them, code my website so you can see them and all the other buggerising around it took.  But leads are important – email marketing is important to me, so it WILL be worth the hours it took.  Once you have the lead magnets, you need to talk about them often to get the conversions and the leads.  People make them and put them on their website and wonder why no one subscribes! Hint – they don’t know they are there!

Paid ads.

Not all marketing is free after all! Head back to my podcast episode 264 with Bianca McKenzie where she talks about how lead generation ads are probably the ads that work best on Meta. As long as you have the systems and processes in the back end to convert your new leads – AKA email sequences and email marketing set up with the end in the mind – the sale!  If you know the lifetime value of a client, then you know how much you can afford to spend on ads and still get a good ROI.  Also, retargeting marketing – follow up those leads you have. Don’t let them get away!

Tap into other people’s communities.

What I mean by this is collaborate with others. Collaborate with someone who is not your direct competitor but has the same ideal client as you and do something together.  If you both have active email lists, share content of each other in the other’s email with a super strong call-to-action.  Reach out to Facebook group admins and ask if you can collaborate on a project – with the end game being you get in front of their community with an amazing offer and they (the admin) get something in return also.  I’m not a huge fan of competitions, but possibly with the right strategy you could find some collaboration partners and run a competition together sharing the data. If you do, please collect REAL data, not this follow or like crap – that does not feed the family or pay the bills.

Host a webinar or online workshop sharing your expertise.

Offer a free workshop – maybe not even to sell anything but just providing incredible information and will help your audience, but collect their emails and then have a good follow up strategy to convert them over and over again whilst on your email list over time.  Not sure how to do this? Collaborate with someone!

If your current community loves you, then ask them for help.

Create a loyalty program or a referral program because giver’s get! Ask your past clients and/or current connections if they know someone who might like what it is that you sell.

Getting more leads is not rocket science and frankly it’s not that easy either.  I actually went and asked ChatGPT if it had any ideas on how to gather leads – I thought it might have this Wizz bang suggestion that I hadn’t thought of yet – but alas it did not.

Leads take energy and take time.

Leads don’t fall from the sky but nor do they live under rocks – you just have to seek them out with bait almost!  There are people who want what you sell and don’t know you exist yet – so it’s your job (not theirs) to find them, get them to join your community and became a fan and, of course, and hopefully purchase what you have.

What are you doing in your business today to create more leads?

Don’t get lazy, you need leads.  Even if business is humming along, you need new leads into those funnels all the time – otherwise, when it goes quiet you will be looking around at empty funnels wondering what on earth happened!

If you would like to talk about lead generation, I would love to hear from you over in my Like Minded Business Owners facebook group – the group is such a valuable place for business owners to be encouraged and supported! And you are welcome to ask any of your other marketing or business questions too!

Or if you want to chat, get in touch.  Email me jenn@jenndonovan.com.au or DM me on Instagram or LinkedIn – I would love to hear from you.

CONTACT JENN:

I would love for you to book a free discovery call with me to talk about how I can help your nail your business goals, planning, strategy, marketing and social media! Simply click the link and grab a spot!

My Like Minded Business Owners Facebook group is also a great community to join – full of awesome people in small business!

Or you can DM me on Instagram or LinkedIn, or send me an email jenn@jenndonovan.com.au

I wish to acknowledge the Traditional Custodians of the land, the Yorta Yorta People, on which I conduct my business today and pay my respects to their Elders past and present. I extend that respect to Aboriginal and Torres Strait Islander peoples reading this blog post today.

About the Author:

Jenn Donovan of Social Media & Marketing Australia.  Jenn’s an expert marketing coach and mentor from rural NSW. She is all about empowering business owners to earn what they’re worth so they can make a bigger difference in the world.  Not only is she a sought after expert on all things marketing for Small Business, she is a keynote speaker, author of Small Town Big Impact, was the Founder of Buy From a Bush Business and a Co-Founder of Spend With Us e-commerce marketplace, and is the host of the very popular podcast Small Business Made Simple and Stories from the Bush. Jenn is all about community and humans interacting with humans!  H2H Marketing – human to human marketing. Jenn talks the talk but importantly walks the walk!

Get in touch – www.socialmediaandmarketing.com.au

On Instagram – @jenndonovan_

On Facebook – Jenn Donovan

Or on LinkedIn as Jenn Donovan