Episode 38 – The Future of Marketing With Alita Harvey-Rodriguez

by | Sep 17, 2019 | Interviews, Marketing Strategies, Podcast | 0 comments

In small business we have this fantasy that BIG business at the BIG end of town has all their i’s dotted and t’s crossed – but my guest today is here to tell us othewise!

Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads – Facebook Ads will change your business forever if you get them right!

I have to say that I’ve had a wonderful response and meaningful responses to last week’s episode – For What Purpose. Clearly it struck a chord with some of you. If you are feeling a little overwhelmed or without clarity with your marketing and you didn’t tune in, after this episode head back to Episode 37 and have a listen in.

This week on the podcast I have a guest – a special guest. Alita from the MI Academy is joining me, and we are going to talk about the future of marketing.

Ali works in Corporate Retail. She works with brands like Retail Global, Alfa Romeo and House of Home but Ali was actually one of my first business coaches ever! Over 10 years ago I met Ali and she helped shape my retail business with online strategies and we’ve kept in contact ever since, watching each other grow and change direction and change again – and well be where we are today!

I can’t wait for you to hear this episode, but before I go down that rabbit hole, let’s do the Discovery of the Week.


So, apparently I’ve been holding out on you! When I went through my spreadsheet of my podcasts, so I can keep track of subjects, discoveries etc, I was astonished to see that I haven’t told you about Unsplash! If you’ve seen me talk, then you know about it, but I’ve never mentioned it here in this segment!

Unsplash.com – it’s a fabulous place for free images. And they might be free, but they are fabulous.

So, if you need some images for your business, your socials, your website and you don’t have enough, then I recommend you head to Unsplash.

They are free, but they do ask that you acknowledge the creator of the photo – but hey that’s a small price to pay for images that are so beautiful and so versatile.

Have a look – you’ll be surprised at the quality and quantity for sure!

As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!

Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!


Let’s get into it. As I mentioned, Ali was my first business coach and I’ve always admired her knowledge and understanding of technology. It’s truly her jam!

But I also asked Alita to come on because in small business we think that BIG business has it all sorted out – they don’t have the same problems as us, they’ve got their chizz sorted. But as you’ll hear from Ali, that’s not exactly true.

They have the same issues, they’re just bigger and actually harder to solve!

So, as you’re listening, take solace in knowing that even the BIG end of town as worries and tech issues!

Ali and I talk a lot about the future of business and the future of technology, and I hope you get a laugh out of our troubles with Siri – you’ll see what I mean when you get to that point in the interview! It was quite hilarious and a bit of a pain in the butt!

Let’s get into it, welcome Alita.


I hope you enjoyed that. I hope you got some ideas and thoughts for your business from it and well learnt that small business is pretty cool too!

If you want to contact Alita, just head to the show notes at www.socialmediaandmarketing.com.au and look for Episode 38.

Got questions? Well head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing!

I’ll be back next Thursday with some more marketing know-how and another discovery of course.

If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying!

But that is all for Episode 37. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!

…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!


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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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