How to Deal With a Cash Flow Crisis – Episode 65

by | Mar 25, 2020 | Finance Conversations, Interviews, Podcast | 0 comments

Hey there podcast family, welcome to episode 65 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. 

Today I have a guest, Jen Waterson, from Simply Smarter Numbers and we are talking about cashflow in a crisis.

Now, perhaps numbers aren’t your thing – but you do have to keep listening.

Or maybe, you’re not in a cash flow crisis when you’re listening to this (clearly that’s in the future from March 2020 when it was recorded) but I promise you there is so much wisdom in there – you should take the time to listen.

I cannot start this podcast without sending you all virtual hugs.

There is no doubt we are in crisis and so many business owners are having sleepless nights.  For you, I have very little wisdom, except, pride has left the building – there is no room for pride anymore – if you are entitled to something in the stimulus packages available from state or federal governments – please ensure you take them.  Don’t be too proud to accept help.

I know what I’m talking about here – there’s not many people for walk this earth that are prouder than farmers – and I live with one of them – so from the bottom of my heart – don’t be too proud to ask for help or accept help.

My second piece of wisdom, as a marketer, coach, mentor, it would be remiss of me not to say, please don’t stop marketing.

Yes, absolutely, watch what you market and the language that you use, but your audience is (a) looking for normality – don’t leave those who know, love and trust you, hanging and (b) this too shall pass – so please don’t give up on your business right when you shouldn’t.

If you’re not sure what to market or need someone to run something by, head into the Like Minded Business Owners group and ask away – that’s a safe space.  Or, of course, reach out to me – I’m happy to help in any way I can.

Ok, pep talk over.

I adore you my listener, so please take care of yourself and your loved ones.

Ok, it’s really over now – numbers – let’s get into numbers.

My guest today is Jenny Waterson from Simply Smarter Numbers.  Jen is a fellow rural girl doing amazing things for her clients and her community.

I love her passion (and envy her passion) for numbers.  I used to be a number geek – until I found marketing!  Apparently there was no room for both in my life!

Jen has some amazing gold in here, and yes, it’s all about numbers, but I promise you, you will learn so much about cash flow, how to handle it and what to do if you’ve never even created one before.

So, let’s just dive in with the two Jennie’s (like the two Ronnie for anyone old enough to remember them – but it’s two Jennies!)


Jenny’s contact details:




Cash flow tool:

I hope you enjoyed that episode – and my chat with Jen who clearly loves numbers!

But that’s all episode 65.  I’d love to tell you that next week I am talking about x – but honestly, I am not that organised at the moment and so I have no idea what next week will be! 

Wanna join me anyway?  I promise whatever it will be great and will help you simplify your business in 2020.

If you’re enjoying this podcast, can I ask you to do me a favour or two

  • Subscribe to this podcast – I have some exclusive content coming up for those who do!
  • Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
  • A rating or a review would be the best gift you could give me this week. I would be very grateful.

See you next week on the podcast for episode 66.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

……..remember small business peeps, as my opening song says, there’s no point in dreaming small!



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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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