Q&A with Jules Brooke: How Podcasting and PR Can Skyrocket Your Small Business
Podcasting and PR might sound daunting or expensive, but according to Jules Brooke — PR expert, founder of She’s The Boss Group, and speaker at the 2025 Social Media & Marketing Conference in Melbourne — they are actually two of the most powerful free tools small business owners can use to grow visibility and credibility.
In this conversation with Jenn Donovan on the Small Business Made Simple Podcast, Jules shares her secrets on using podcasting and PR to stand out, even when you’re short on time or budget.
Q: Why do you believe podcasting is such a powerful tool for small businesses?
Jules Brooke: Podcasting gives small business owners a platform to share their story in a genuine, conversational way. It builds trust faster than almost any other medium because people get to hear your voice, your personality, and your expertise. Plus, once you’re a podcast guest, that episode works for you forever — it’s discoverable, shareable, and keeps building credibility long after it’s live.
Q: Many business owners worry PR is too expensive. How do you approach PR differently?
Jules Brooke: That’s the biggest misconception — that PR is only for big brands with big budgets. The truth is, PR is free if you know how to pitch your story. Journalists are always looking for interesting, real-world stories, and small businesses have them in spades. It’s about finding your angle — maybe it’s your origin story, maybe it’s your unique way of doing things, or maybe it’s the community impact you’ve made. Pitch that, and you’ve got PR without spending a cent.
Q: How do podcasting and PR work together?
Jules Brooke: They’re the perfect duo. Podcasts give you long-form credibility — the chance to go deep and really connect with an audience. PR, whether that’s a newspaper article, online feature, or radio segment, gives you reach and authority. Together, they amplify your message, open doors, and position you as a leader in your space.
Q: What advice would you give a small business owner who feels nervous about putting themselves out there?
Jules Brooke: Start small and remember it’s not about being perfect — it’s about being real. Journalists and podcast hosts aren’t looking for polished “corporate speak.” They want honesty, personality, and passion. If you love what you do and you can talk about it with excitement, you already have everything you need to get started.
Q: You’re speaking at the 2025 Social Media & Marketing Conference. What can people expect from your session?
Jules Brooke: I’ll be diving into exactly how small business owners can harness podcasting and PR without a huge budget or a PR agency behind them. My session is going to be practical, empowering, and hopefully a little bit of fun too! If you’re ready to raise your profile, this is the session you can’t miss.
✨ Final Thoughts
As Jules so clearly explains, visibility doesn’t have to cost a fortune. With podcasting and PR, small business owners can create opportunities, build authority, and open doors that may have felt out of reach before.
If you loved this Q&A, make sure you tune into the full episode of the Small Business Made Simple Podcast. And if you want to hear Jules live (and connect with hundreds of other business owners), don’t miss her session at the 2025 Social Media & Marketing Conference in Melbourne.