The Obvious Secret to Being a Great Copy Writer – Podcast Episode 245

by | Jun 1, 2023 | Latest, Marketing Strategies, Podcast, Small Business Help | 0 comments

Hey there, my fabulous listener, welcome to episode 245 of the Small Business Made Simple Podcast.

Thanks for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re enjoying this podcast – I’d love you to take a screen shot and share it on your socials and tag me in it.  How cool would that be!

Don’t forget you can get the show notes for this podcast at

Did you have a listen into last week’s episode? Last week I was chatting to you about public speaking as a marketing strategy.  I had loads of people reach out and talk to me about their fears of public speaking but also great stories of embracing it and getting used to doing it for the sake of their business.  Amazing conversations! Head back there if you didn’t get a chance to listen in already- click here to listen to ep 244 –

Today on the podcast I have a terrific guest, Emma McMillan from Emma McMillan Copy.  I always love talking copy to experts in that field, because for me, it is always a work in progress and something I aspire to get better at every day.

But before I get to my chat with Emma, I just wanted to give a shout out to this week’s podcast sponsor – Airtree Resort. Airtree Resort is near me on the Murray River and is owned by good friends Jules and Shane aka Scratcha.  The resort is a great place to bring the golf clubs too, bring the fam bam too, bring the girl friends or boy friends to and have a fabulous week or weekend away. You can even stay there and visit the snow – it’s only about 90 minutes away! I hold my retreats there, as it has all the facilities you need for a successful conference too. A winter getaway is calling you so check out Airtree Resort at or look them up on Facebook and Instagram.

Now onto my amazing chat with Emma. The number 1 secret she shares about how you get “good” at copy, is so simple and yet for many small business owners, probably a little foreign thinking.  Embrace all Emma has to say and take up her challenge! So, let’s go, here’s my chat with Emma McMillian from Emma McMillan copy.







So, how do you feel about copy writing now? Are you going to take up Emma’s daily challenge? It really is as our parents told us (or school teachers) practice makes perfect – although never perfect, perhaps practice makes us continually better!

Got questions or thoughts?  Get in touch or head to the Facebook group – Like Minded Business Owners and share with everyone over there. All the links to Emma’s website, socials etc are in the show notes at or email me or DM me on Instagram or LinkedIn – would love to hear from you.

So, that’s it for episode 245 episode. If you loved this episode and found it valuable, please take 30 seconds out of your day to leave me a rating and review if you want where you are listening.  One more goal of mine is to reach more people with this podcast, and you can help me achieve that, by leaving me a review!  Thanks in advance.

See you next week on the podcast for episode 246!

Thanks again to Airtree Resort for sponsoring the podcast.  If you need a winter getaway, or need to forward book your summer getaway, check out Airtree Resort – – links are in my show notes of course.

But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

……..remember small business peep, as my opening song says, there’s no point in dreaming small!



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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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