Hey there, my gorgeous listener, welcome to episode 281 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them.
Don’t forget you can get the show notes for this podcast at www.socialmediaandmarketing.com.au/281 – what’s in the show notes and why should you care about me telling you about the link each week? Well, each podcast has notes, so any links or anything you want to clarify after listening, you’ll find in the notes – so it’s a great back up system!
Did you have a listen into last week’s episode? On last week’s the episode I answered some questions that have come up again and again with regards to Lead Magnets. They were questions from my community and answered here! Listen into that episode if you haven’t already! www.socialmediaandmarketing.com.au/280
I know it’s February, although for many it feels like January so far as work goes, with school just going back and life returning to “normal”, so I am still chatting about lead generation for your business – because without leads there are no customers/clients and without them, there is no business.
Too many small business owners spend WAY TOO MUCH TIME chasing the “next” sale on social media without a real plan to nurture that new lead into a sale.
The number one reason why you should be on social media is to get people off social media – get them onto a list so you can nurture them and have somewhat a more certain amount of control around the content they see, which will lead them to parting with their money and give you a sale!
So given that we want to get them from social media onto an email list – we need some tools to do so. One of those tools is a landing page.
It is what it says on the box – a landing page – a page where they land.
What’s the difference between a landing page and a normal website page? Great question!
A landing page has one job, to get the lead to leave their email address (or possibly mobile number is you’re into SMS marketing). That is, it’s ONLY job.
It’s not the job of the landing page to get you to listen to a podcast or read a blog. Nor to get them to see all the ways they can work with you or buy your product – the only job the landing page has and should have is to get the lead.
A landing page should have, for example, these elements to it:
- The same graphic/picture that you used to get the lead there – e.g./ the same picture you used on social media – this creates familiarity and gives the new lead peace of mind that they are in the exactly right spot to get what it is that you promised them because they clicked the link to get here.
- Some dot points or text that coaches the conversion – convinces them that they definitely need x – x being whatever they came to the landing page to get
- A testimonial or two to show that they (the new lead) are in good company – other people wanted this too and have had great things to say about it, and
- Of course, a box to fill in their details. Email is essential – we want their email and then it’s up to you. Statistically, they tell us that we lose 9% of our conversion for every piece of data we request – so first name – 9% less will now fill out your form, email, first name and surname – another 9% and so on. BUT you need to make a strategic decision here, what’s the data worth to you – is it worth loosing 9% or people or 18% of people? For me, I need their first name – because of all my copy, it always needs a first name, so I am prepared to sacrifice 9% of people for that information – it’s that important to my marketing strategy.
I am bizarrely interrupting my own podcast here to talk about my 4 week email marketing masterclass (which is now five weeks) that is now open for enrolments and there’s been some changes! The biggest change is that it’s a 5 week program – not four. Why? Because feedback was, we needed a pure “implementation” week at the end. So, now we do.
We start on the 26th of February and go for 5 weeks until the 25th March. The price is $750, the spots are limited and if you’re keen but need a payment plan, then enrol now and you can pay in weekly instalments which will make things easier! To get your spot head here: https://bit.ly/EmailMasterclasswithJenn
Okay, back to this episode.
So, we have the elements that a landing page needs – not much – pretty simple page – no fuss, no distractions just purely an intentional “I want your email address please” page.
So many business owners make their landing pages so busy and wonder why conversion is not what they expected – this is often why – distractions!
But another error many make is no “thank you page”. I come to your landing page – I fill it in and then I get a piddling little message I hardly notice saying “thank you for subscribing” – ummmmm NO! Please don’t do that. Please think about your customer journey and your conversion journey and do a thank you page.
Look to be honest, I have one designed and I just keep repurposing it and changing the wording – but the design is pretty much the same. Again, it doesn’t have to be grand – just useful to both you and the person who’s just subscribed to whatever you had on offer.
On the thank you page should be:
- A thank you message, obviously! Showing your appreciation that they have joined your list
- Reassurance that the thing – whatever they subscribed to – is on its way now. And maybe a gentle reminder to check their spam if they don’t see it immediately, and
- A Call to Action! YES – a call to action. Think through your marketing strategy strategically and think “where do I want them to go next” – what step would I like them to take from here. Once you’ve got that, include that with any links.
What sort of call to action should you put on your Thank You Page? The next logical step! Often for me it’s joining my Facebook group, or it could be another lead magnet offer to sign up to, it could be a tiny offer – a sale offer that’s not very expensive (what’s not expensive depends on your offerings and ideal client) – it could be a $7 offer or a $497 offer.
But You’ve got to work out what’s the next logical step for you new lead.
So that’s it – that is what you need to do and what’s meant by the term landing page – a simple page set up for conversion not confusion or distraction.
You may have heard of a landing page called a Squeeze page or a Lead Capture page – but the elements of the page should be the same.
And if you’re curious about all this landing page stuff – head to my website www.socialmediaandmarketing.com.au and go to the Freebies and download one or two and see the process working! There’s no better way to learn than to see what others are doing!
If you are keen to know more about my 5 week email marketing masterclass, then head here: https://bit.ly/EmailMasterclasswithJenn – any questions sing out. Otherwise, again, it’s 5 weeks, spots are limited, we start on 26th February, and I am super happy to do a payment plan, just reach out and we can 100% organise that.
Remember, you need to ask for help to get help.
I’d love to hear from you in the Like Minded Business Owners Facebook group. You can join the group here https://www.facebook.com/groups/LikeMindedBusinessOwners
But that’s it for episode 281. If you loved this episode and found it valuable, please take 30 seconds out of your day to leave me a rating and review if you want where you are listening. One more goal of mine is to reach more people with this podcast, and you can help me achieve that, by leaving me a review! Thanks in advance. And PS – it’s been a while since someone has left and rating or review on Apple Podcasts, so if you listen there, can I please ask you to leave a review? I would REALLY appreciate that – it’s tough producing a podcast each week and I know thousands of people listen, but seeing some appreciative words will help cheer me on in 2024! If you don’t know where to go to leave a rating or review, just scroll down, past the episodes, and you’ll see it at the bottom.
See you next week on the podcast for episode 282.
But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
…….. remember small business peep, as my opening song says, there’s no point in dreaming small!