But before we get to that – have you got yourself a copy of my marketing book – Small Town Big Impact?
If not, head to my website and get yourself a copy www.socialmediaandmarketing.com.au – there’s 107 different marketing strategies in there – it’s well worth the read.
And plus if you really don’t want to read it all – you don’t have to. Just flick open a page, have a read of a strategy and if it’s right for you, test it in your own business. Simple!
Ok, here are three things you need to be keeping an eye on this year in your marketing:
1. Audiences are Dead!
Or at least they are dying. Seriously, if you are consistently chasing an audience rather than building a community, you are going to find it harder and harder to survive. An audience is something you talk AT, a community is something you are involved in, and your community interacts with each other. You are the leader 100%, but you are creating a space for others not just throwing more content down their throats hoping they will buy.
2. TikTok and Reels – hate to break it you but they aren’t going away any time soon.
The dancing, singing and producing content to “trending music” is certainly not going to help you build your community much any more but showing up, using these tools with strategy, and showing your thought leadership, your expertise, your “you” – that’s the way to use these strategies in 2024. If it’s overwhelming then think two things (a) is my audience actually watching them and if yes (b) think how you could make a series of content rather than just random content. Videos that have a continuous theme work well – especially on TikTok because that’s how the algorithm works. Of course, if your people aren’t watching reels or TikToks, then enjoy them in a personal context instead of spending lots of time/money on making them for your business. (Can I just say here, never assume though – do your research before you snob the platforms).
3. Two words to live by – repurposing and retargeting!
Repurpose your content, especially if you’ve been content creating for a while! You don’t need to produce more and more content, especially if some content works for you. Make your life simpler and look at what you can repurpose. And retarget, where’s your warm traffic and how can you remarket to them. Some ideas would be to have an email marketing strategy, get them on a list and remarket to them that way, or upload your email list to Meta and serve and ad direct to them or run google/meta retargeting ads for traffic that’s been on your website.
Remember, you need to ask for help to get help!
I would love to help you customise your social media marketing strategy! Simply book a Discovery Call with me and we can talk about how I might be able to help you. Here’s the link: https://calendly.com/jenn-smm/discovery
Or if you’d like a copy of my book, or the Nine Week Marketing Transformation Program which can give you some great ways to level up your business marketing, head to my website www.socialmediaandmarketing.com.au and you will find them both there!
I’d love to hear from you in the Like Minded Business Owners Facebook group! The group is such a valuable place for business owners to be encouraged and supported! And you are welcome to ask any of your other marketing or business questions too!
Or if you want to chat, get in touch. Email me jenn@jenndonovan.com.au or DM me on Instagram or LinkedIn – I would love to hear from you.
CONTACT JENN:
I would love for you to book a free discovery call with me to talk about how I can help your nail your business goals, planning, strategy, marketing and social media! Simply click the link and grab a spot!
My Like Minded Business Owners Facebook group is also a great community to join – full of awesome people in small business!
Or you can DM me on Instagram or LinkedIn, or send me an email jenn@jenndonovan.com.au
I wish to acknowledge the Traditional Custodians of the land, the Yorta Yorta People, on which I conduct my business today and pay my respects to their Elders past and present. I extend that respect to Aboriginal and Torres Strait Islander peoples reading this blog post today.
About the Author:
Jenn Donovan of Social Media & Marketing Australia. Jenn’s an expert marketing coach and mentor from rural NSW. She is all about empowering business owners to earn what they’re worth so they can make a bigger difference in the world. Not only is she a sought after expert on all things marketing for Small Business, she is a keynote speaker, author of Small Town Big Impact, was the Founder of Buy From a Bush Business and a Co-Founder of Spend With Us e-commerce marketplace, and is the host of the very popular podcast Small Business Made Simple and Stories from the Bush. Jenn is all about community and humans interacting with humans! H2H Marketing – human to human marketing. Jenn talks the talk but importantly walks the walk!
Get in touch – www.socialmediaandmarketing.com.au
On Instagram – @jenndonovan_
On Facebook – Jenn Donovan
Or on LinkedIn as Jenn Donovan
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