WORKSHOPS AVAILABLE IN ECHUCA IN 2020

Workshop Title: Starting Your Business – Turning an Idea into a Business

When: Thursday 6th February

Time: 7.30 am – 11.00 am

Place: Campaspe Shire Function Room

Price: $30

Ticket bookings https://www.eventbrite.com.au/e/starting-your-business-how-to-turn-an-idea-into-a-business-tickets-85018284979

Topics covered:

So, take the guesswork out of your next steps and get ready and fully prepared to get your business off to the right start at this practical three and a half-hour workshop led by an experienced small business operator with real-life know-how and lots of insight to share.

Find out how to plan, prepare and test your business idea, step by step, in a small group setting that will equip you to make informed decisions about what you need to do next to minimise the risks and make the most of the opportunities that lie ahead.

Come away armed with practical tools and templates, expert tips and advice, and a head start on where to access the right support in future.

Includes a free follow-up one-on-one mentoring session with an experienced small business mentor who will tailor advice and information for your individual circumstances.

Get ready to take your business from idea to reality and onwards to success at this essential Small

Business Victoria workshop, one of many that have helped businesses in Victoria get started for more than 10 years.

Learn how to:

• Test your idea, product or service

• Assess your business readiness and next steps to fill any gaps

• Analyse your market

• Decide the business structure that’s right for you

• Understand and manage your business risks and opportunities

• Prepare a business plan

• Complete all the steps to register and set up your business

• Access ongoing advice and support to help your business grow.

Workshop Title: Marketing Your Business: How to get it right the first time

When: Thursday 12th March 2020

Time: 7.30 am to 9.30 am

Place: Campaspe Shire Function Room (next to law courts)

Price: $20

Ticket bookings https://www.eventbrite.com.au/e/marketing-your-business-how-to-get-it-right-the-first-time-tickets-85022878719

Topics covered:

An effective marketing strategy should boost your brand, capture customers, keep them coming back, and ultimately save you time and money.

Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that will show you how to develop a marketing action plan to keep your effort and resources focused in the right areas.

Workshop Title: Simple Steps to Build a Website

When: Thursday 11th June 2020

Time: 5.30 pm to 8.30 pm

Place: Campaspe Shire Function Room (next to law courts)

Price: $55

Ticket bookings https://www.eventbrite.com.au/e/simple-steps-to-build-a-website-campaspe-tickets-66148827925

Topics covered:

Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence.

This workshop will guide you through a digital strategy and details for creating a basic WordPress website.

Here’s a quick taste of some of the topics we’ll discuss:

• Where and how to buy a domain name and website hosting
• Structuring a basic website for easy user navigation
• The power of content builders/content management systems
• How to use open-source website builders such as WordPress

This workshop is for small business owners who want to:

• Create a basic website or update their existing site
• Develop their online presence
• Walk away with a better understanding of the process required to build their own website

Workshop Title: SEO Foundations for Small Business

When: Thursday 23rd July

Time: 7.00 am to 10.30 am

Place: Campaspe Shire Function Room (next to law courts)

Price: $55

Ticket bookings https://www.eventbrite.com.au/e/seo-foundations-for-small-business-campaspe-tickets-66148926219

Topics covered:

Search Engine Optimisation is a marketing method that increases your website’s visibility in search engine results. Gone are the days of White Pages listings. Now we’re talking Google and Amazon. Google only has 10 spots on the first page of organic search results—and none of your competitors are there by chance.

Mobile technology has given control to consumers, so you need to position your small business where it can be found online. Keywords play a pivotal role in SEO, alongside content, website updates, and various types of links.

Here’s a quick taste of some of the topics we’ll discuss:

• Why SEO is critical for the success of your business
• Simple steps to optimise your website’s SEO
• Finding the best keywords for your industry using Google Keyword Planner tool
• How Google My Business can enhance your online presence
• SEO tips: what to do and what not to do

This workshop is for small business owners who want to:

• Learn about Search Engine Optimisation
• Understand how to improve their website’s visibility in search rankings
• Walk away with practical knowledge and the confidence to optimise their website!

To get to know Jenn, your workshop leader, a little better, tune in to her podcast – Small Business Made Simple every week.

For new and past episodes go to www.socialmediaandmarketing.com.au/podcast and find them all there!