How to Choose a Marketing Agency with Mell Millgate – Episode 54

by | Jan 8, 2020 | Interviews, Marketing Strategies, Podcast | 0 comments

Hey there podcast family, welcome back and welcome to episode 54 of the Small Business Made Simple Podcast.

As usual thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. 

Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!

As I do this podcast recording, smoke fills my farm and visibility is less than 100 metres.  Sad thing is the fire is at least an hour away.  So, I cannot imagine what it’s like as you get closer.

My heart, like so many of you, bleeds for those who are going through something I hope, selfishly, ever to experience.

I’m lucky my fire fighting hubby hasn’t gone away.  The local trucks did, but he stayed in the knowledge that someone had to be in our district in case something happened closer to home.

My podcast is not the place to be making big statements, inserting my personal opinions but it is a voice to encourage humanity.

Right now, we need compassion more than ever, humility more than ever and grace for things we don’t understand.

If you’re not listening to this in real time, so at the start of January 2020, then this next bit might be a bit strange, so forgive me …

But with human lives lost, farm stock lost and birds and animals in the millions lost, I’d like to take this opportunity for a minutes silence…

Ok, so a little fittingly, I have a guest on the podcast today who’s also a country gal like me.

I am always pretty excited to connect with rural ladies doing amazing things.  And if that’s you – make sure you get in touch!

Mell Millgate is my guest today.  Her business is Starfish Marketing and she lives in Rutherglen.  If you haven’t heard of Rutherglen before when you’re probably not a wine person!

Rutherglen has some of the best fortified and red wines in the world!

I digress…..

Mell reached out to me earlier late in 2019 and we’re clicked ever since.

Two rural marketing gals doing very different things – as you’ll hear on the podcast.

Mell runs a marketing agency.  And that’s pretty much why I have asked her on today.

How many emails or unsolicited ads do you see with massive promises and guarantees if you’ll just sign up to this agency and let them do your social media?

10 a day.

20 a day.

Minimum right.

I often say that my industry, marketing and social media, has a person for almost every corner in the Australia and agencies who promise you the world to do your social media for you are probably the same.

So how on earth do you choose?

It’s a fact that I am very used to: Everyone knows they should do marketing.  Everyone knows marketing will help grow their business and their bottom line, but most don’t have time (aka won’t make time).  And therefore, the offer of someone to do it for you seems like a good fit.

So, if you’re thinking of employing an agency to take marketing off your plate, this is the episode for you.

Let’s get into it and welcome Mell from Starfish Marketing.


(Interview transcript)

That’s all for episode 54.

Let’s hit the ground running in 2020 …. It’ll be as EPIC as you make it!

Big love my podcast family ..

I’ll be back next Thursday with another cracking episode guaranteed!

If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  If you’re still in gift giving mode, I’d love a rating and a review.  Those things are like gold for podcasters like me!  It would mean the world.

PS – you can leave more than one rating and review – just saying!

But that is all for Episode 54. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, join the Like Minded Business Owners Group on Facebook – so let’s do that!

…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!



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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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