Episode 365: LinkedIn Marketing Strategies for Small Business with Kate Merryweather

If you’ve ever thought “LinkedIn isn’t for me” or tried it once and left feeling deflated, this episode is for you.

In this week’s Small Business Made Simple Podcast, I chat with LinkedIn marketing expert Kate Merryweather about why small business owners should be paying attention to LinkedIn — and how to use it as more than just a digital résumé.

Kate has worked with hundreds of business owners to help them raise their profile, build visibility, and attract the right kind of clients on LinkedIn. In this conversation, she breaks down what makes LinkedIn different, how to show up authentically, and why you don’t need to chase every trend to succeed.

What You’ll Learn in This Episode:

✨ Why LinkedIn deserves a fresh look for small business owners
✨ How LinkedIn’s algorithm works differently to other platforms
✨ The #1 mistake people make when they try to use their Facebook or Instagram strategies on LinkedIn
✨ Why confidence and visibility matter more than perfection
✨ Simple, practical ways to start posting (and keep posting) without overthinking it
✨ How being “10% braver” can change your results
✨ What content resonates best and how to create it without burning out

About Kate Merryweather

Kate Merryweather is a LinkedIn expert who helps small business owners and consultants grow their visibility and attract clients without resorting to pushy tactics. She’s passionate about showing people that LinkedIn isn’t scary — it’s actually one of the most powerful free tools for business growth.

And guess what? You can also hear from Kate live on stage at the Social Media & Marketing Conference on Friday 29th August 2025 in Melbourne. She’ll be sharing even more strategies to help you make LinkedIn work for your business.

Links and Resources Mentioned in This Episode:

• Connect with Kate on LinkedIn: Kate Merryweather on LinkedIn

• Get your ticket for the 2025 Social Media & Marketing Conference here: Conference Website – https://www.socialmediaandmarketing.com.au/conference

• Follow me on Instagram: @jennodonovan

• Join the Like Minded Business Owners Facebook Group: Click here to join

Listen Now

🎧 Tune in to the full episode on Apple Podcasts, Spotify, or your favourite podcast app.

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