What’s your 2024 Word? Planning for 2024 Podcast Episode 271

by | Nov 30, 2023 | Latest, Marketing Strategies, Podcast, Small Business Help | 0 comments

Hey there my gorgeous listener, welcome to episode 271 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first-time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media!

Don’t forget you can get the show notes for this podcast at www.socialmediaandmarketing.com.au/271

Did you have a listen into last week’s episode? My special guest was Matt Raad, and we talked about the potential unrealised assets in your business. It was a great convo, if you haven’t already listened in, do so after this podcast! www.socialmediaandmarketing.com.au/270

Okay, we are at the pointy end of the year where I get to chat with you about having a “word of the year” for 2024.

What’s going to be your word of the year? The word you use to help make decisions, to help create the business you want next year, the word you measure things against?

Now, don’t switch off just yet.  This little exercise has had a massive impact on my business and I just want you to share in the love too!

Ok, just in case you’re thinking I’m going all wishy washy on you talking about 1 word to describe your coming year, let me tell you a bit of a story!

It all began about 3 years ago now I was listening to a podcast and I can’t honestly say which one it was, although if I had to guess I would say more than likely Amy Porterfield’s podcast because I’m a HUGE Amy fan, and they were talking about choosing a word to describe your year.

Writing down all your goals, your hopes, your dreams, your BHAG, and then choosing 1 word that would describe all those goals, hopes, dreams that you could think of every day in your business.

I kind of thought at the time, 1 word, are you kidding me, how am I to think of one word to describe all that.

But in true Jenn fashion, the thought wouldn’t leave my head.

So I chose a word – that word back then was IMPACT and it had a massive impact on my business and on me, so ever since I’ve chosen a word of the year.

This year, was CHALLENGE.  Challenge was my word of the year and what a challenge it’s been!

Back mid year, in episode 253 I talked about how much my word of the year was influencing me.  I have been challenging everything in my business – from offerings to business models to who I work with to what I am actually capable of …. Hence the newly released book!

Honestly, I don’t think I would have made the decisions I did, made the changes I have and am still doing, if not for my word of the year.

It’s bazaar because I didn’t really feel like I chose this word – challenge – I felt like it chose me.

Did you have a word of the year this year? How did that work out for you? I’d love to hear your stories as well.  Let’s chat! Maybe we could even do a Facebook live about our experiences with choosing a word of the year.


If you’re new to the concept of choosing a word of the year, here’s a few reasons why it could be useful for you.

  • It helps to give you focus
  • It allows for flexibility Ever feel like your goals change a lot over time, or you fail to meet a goal and then feel like it all goes out the window? It’s totally happened to me before. But by having a single word, you can adjust your goals over time, so long as they are in line with the focus word you choose at the beginning of the year.
  • It’s easy to remember If you’re like me, type it up and print it out and put it in front of you, in your diary, wherever you look every day!
  • It can unify your goals Generally, our goals are broad and cover all the different elements of our life, making it hard sometimes to use them as a criteria for making decisions. But by analysing your goals and then choosing a word that resonates across all of them, I find it makes it easier to define your approach for the year and guide any decisions you need to make.
  • It makes it easier to review your achievements; ask yourself: ‘Does this (insert activity) reflect (insert your defining word here)?’.


So, are you ready? It’s TIME! Time to decide on your own word.  You might know straight away what you want your year’s word to be, it might be something on the tip of your tongue. Or, you might need a little help to develop some ideas, which is totally fine too. Maybe your word of the year, like mine this year (challenge) just appears to you and makes sense.

The beauty of the exercise is that there’s no pressure to know straight away. In fact, I give you permission to take your timmmmeeeee on this.

In the show notes which you can find at www.socialmediaandmarketing.com.au/271 you will find a worksheet with a few steps which will help you work through this.

There’s 3 steps involved and the worksheet goes through them:

Step 1. Do a little brainstorm of words that come to your brain about the year to come.

Step 2. Then, if you want to, list some thoughts under the different areas on the sheet.  What are your personal goals, your fears, what can’t you wait for in 2024 and how are you going to give back to your clients/customers/community/yourself/family/friends – whoever –

What’s your big project for 2024?  Your goals for your business/career?  What’s something new you’d like to learn?

Step 3. Finally, choose one word that you think unifies your thoughts across all your goals and write it down at the bottom. You might find that your chosen word relates to your strongest goals and not to all of them, and that’s ok, but the broader it is the more useful it will be.

(Or download it here: https://www.canva.com/design/DADrES4YC2I/-WUsa1_xYXOj8tXHU8zDXQ/edit?utm_content=DADrES4YC2I&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton)

So, what’s my word for 2024, well, this year, the word I’ve chosen probably won’t surprise you. If I follow my method that all decisions are based around this one word, that all decisions are measured against this word, then my word of the year for 2024 is BOOK.

You’re not surprised, are you?!

All I do next year will be based around the book. Why? Because the whole reason for writing the book was to IMPACT small businesses, take away the marketing overwhelm by showing them what good marketing looks like (via the book) and change the world through marketing, one small business owner at a time.

So, my word could have been IMPACT – but it’s not – it’s book.

The book is called, which is no coincidence, Small Town Big IMPACT. Its purpose is for impact, my purpose is to make sure that happens via the book, the course that’s been created out of the book (My Nine Week Marketing Transformation Program – which is open by the way – you can take a closer look, link in the shownotes), by doing PR, free media, podcasts, blogs, talks, workshops, keynotes and all the other goodies I have planned for 2024.  This podcast is also up for a change … more to come on that in future episodes but it’s been 5 years, so I think it’s time to do something a bit different.

It’s a hell of a year coming up!

Okay, so now it’s your turn, I’d love for you to hop into the Like Minded Business owners group and let me know – what’s your word of the year going to be?  Or do we need to brainstorm this together inside the group?

Go on, inspire someone else with your thinking and your willingness to take charge of 2024.

I cannot wait to hear what it is!

But that’s it for ep 271. 

If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.

Massive love coming your way if you do!

See you next week on the podcast for episode 272.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

…….. remember small business peep, as my opening song says, there’s no point in dreaming small!


Submit a Comment

Your email address will not be published. Required fields are marked *


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

Pin It on Pinterest

Share This