What’s Your 2023 Word Of The Year?

by | Jan 9, 2023 | Business Building Musts, Marketing Strategies, Small Business Help

How is your 2023 treating you so far? You might have been working through Christmas and haven’t had any time off, have just started back, or are one of those fortunate people who have some more time off in January.

I love all the possibilities a new year presents – it feels magical.

Last year I didn’t manage to fit in my traditional Word of the Year post – so this year I was determined I would be doing a Word of the Year blog!

So, what’s your word of the year?  And why should you even choose one?  Should you have a business one and a personal one?  Can you only have one word of the year?

So many questions!

Firstly, I’d love to hear your word of the year.  Come into the Facebook Group Like Minded Business Owners and let me know what it is and share with others – you might inspire someone else!

Secondly, why should you choose one?  Well, I can only speak from experience and for me, it’s the word that keeps me on track for the year.

Gives me something consistent to aim for.  Keeps my goal for the year front and centre – top of mind.

Last year my word of the year was video.  I tried to do more video.  I did more.  A lot more but I would really like to do more than more, so this year although video is not my “official” word of the year again – it’s certainly staying on the vision board to inspire me to do more video.

Other words of the year I have chosen are Impact – I still like that.  Again, not an official word of the year for me in 2023, but staying on the vision board!

If you’ve never done this exercise before or just need some help, I do have a worksheet – you can find it by using this link.

Can you have more than 1 word of the year or a person vs business one?

Absolutely!  I’ve already said I have two unofficial ones!  And having a business one and a personal one is a fabulous idea – but having a business one is where I’d like you to start, given that this is a business podcast!

So, Jenn, what’s your word for 2023, I hear you ask?

Well, if you’re a long-time follower of my blog or listener of my podcast, you might remember episode 48 a few moons ago that spoke about my journey of having a year of saying yes.  If you haven’t listened to that episode, it’s a good one for this time of the year.  Honestly, hand on heart honestly, I would love my word of the year for 2023 to be NO.

I am a people pleaser at heart and that doesn’t always work out so well for me.  So I would like to say NO more often in 2023.

No, that doesn’t suit me.  No, that’s something I can do right now.  No, that’s not my responsibility.  No you can’t have that.  No, I don’t do that. No, No, No.

BUT I feel that’s a really bad word of the year – NO.  It’s so negative.  And although it’s not going to be my word of the year, rest assured I will 100% be using it more often.

My skin will be thicker in 2023 – so to speak!

So, my word of the year, for real, will be CHALLENGE.

I am a firm believer that nothing good happens in your comfort zone, and a challenge can change your life – so in 2023 I am up for all sorts of Challenges!  Plus, I can challenge my people pleasing habit too! See what I did there!

In 2023, I am going to challenge you, my listener, my clients, myself, my offerings, the way I show up, my marketing strategies, the platforms I show up on, OH so much challenge is coming my way!

So, what do you think of my word of the year – CHALLENGE?

Good, bad, indifferent?

Like I said, come into my Facebook group – Like Minded Business Owners and tell me your word of the year!

Here’s to 2023 being incredible through all the peaks and through all the troughs.

I’ll be here to help, wherever I can.

Let’s take 2023 by the horns and shape it into exactly what we want.  The power and magic is ours to grab right now.

I’d love your feedback and thoughts- you can head to my Facebook group Like Minded Business Owners or email jenn@jenndonovan.com.au.

As always, if you want to discuss your business goals or marketing strategy going into 2023- book a discovery call with me http://bit.ly/Discoverwithjenn and let’s do that together.

Or, let’s hang out and get social on social – you’ll find me on Instagram, Facebook and my fave LinkedIn.


Don’t forget, you can book a free discovery call with me to talk about how I can help your nail your business goals, planning, strategy and marketing in 2023! Simply click the link and grab a spot!

My Like Minded Business Owners Facebook group is also a great community to join – full of awesome people in small business!

Or you can DM me on Instagram or send me an email jenn@jenndonovan.com.au

I wish to acknowledge the Traditional Custodians of the land, the Yorta Yorta People, on which I conduct my business today and pay my respects to their Elders past and present. I extend that respect to Aboriginal and Torres Strait Islander peoples reading this blog post today.

About the Author:

Jenn Donovan of Social Media & Marketing Australia.  Jenn’s an expert marketing coach and mentor from rural NSW. She is all about empowering business owners to earn what they’re worth so they can make a bigger difference in the world.  The Founder of Buy From a Bush Business, Co-Founder of Spend With Us – Buy From a Bush Business Marketplace and host of the very popular podcasts Small Business Made Simple and Stories from the Bush. Jenn is all about community and humans interacting with humans!  H2H Marketing – human to human marketing. Jenn talks the talk but importantly walks the walk! Jenn’s online community is over 320,000 with her famous Facebook Group currently at almost 370,000 members and still growing every day.  She’s the mayor of her own little online city!

Get in touch – www.socialmediaandmarketing.com.au

On Instagram – @jenndonovan_

On Facebook – Jenn Donovan

Or on LinkedIn as Jenn Donovan


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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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