2 Different Ways to Use and Think About Social Media – Episode 61

by | Feb 26, 2020 | Podcast, Social Media Conversations | 0 comments

Hey there podcast family, welcome to episode 61 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. 

Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!

One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at www.socialmediaandmarketing.com.au/61 


I am just a wee bit excited for this episode, but first, I just wondered, have you downloaded by ever so popular FREE eBook – 108 Social Media Content Creation Ideas?


Well, if you’re struggling with social media, and content creation and ideas, this is the eBook for you and hey it’s free!

Simply head to www.108social.com.au and download it from there.

If you get it, read it, print it out and look at it all the time, it will change your life (or at least your social thinking challenges life!)

So, it’s at www.108social.com.au

I’ve had some really interesting conversations lately with small business owners. 

Some I’ve been the learner and some I’ve been the teacher – all every time there’s that “look” on either my face or their face of “why hadn’t I thought of that before”

You know the look.  To put it in emoji terms, it’s the one where someone is either slapping their face or shrugging their shoulders!

So, I wanted to share some of this wisdom with you!

Some of you will listen to this episode and only take away that fact that you’re already awesome and doing some great things … others will come away with that look of why didn’t I think of that before!

Either way, I hope you will enjoy the tips!

I’m going to start with my first tip which I have been the learner in – so someone has taught me this.


We tend to think of Facebook groups as something we need to be constantly nurturing – constantly adding value to and some people are either turned off the idea of a Facebook group because of this or simply because they can’t think of what they would talk about ..

Enter a pop up group!

I’d heard Amy Porterfield talk about pop up groups for course launches and that got me thinking about all sorts of launches but it wasn’t until I was organising my first ever networking event, and reached out to the Beyoncé of networking – Kellie Briggs (check out her podcast – Business Networking by Design) and Kellie suggested that I throw all the people coming along to my networking event into a pop up group – so they can get to know each other before coming – that I had the (insert slap face emoji) look of “Why didn’t I think of that”.

Such great advice!

So, turn your thinking about Facebook groups on its head.

What do you do inside your business that a pop up group would be perfect for?

A pop up group I would say, would last about 7-30 days – after that, you are going to have to put more thought into why the group exists and be nurturing on another level.

But if you have a VIP sale coming up, have a collaboration with another business coming up, launching a new product or service or just about anything that you think “if I had a closed group of highly engaged people who want to buy or who have bought, I’d be able to … (insert whatever your desired outcome is) – then give it a go!

Hey if it’s a flop (which it isn’t going to be) – then heck, it was just a pop up group anyway – so close it down. 

Of course, you should have somewhere else for these people to go – just don’t slam the door on them!

Let me know what you are doing and what to do next.

How can you see a Facebook Pop up group working in your business?  If you can’t think of anything – put it in that safe space for ideas for another day – because believe me, it’ll come to you!


Another conversation I often have with people is around tech, especially around programs that people buy and implement in their business.

I’m often asked if I know how to do this or that or if I use x program …

My biggest piece of advice,

If you purchase a program or use a piece of tech in your business, join the Facebook community for that tech!  OMGoodness, it’s like the  members can’t answer you quick enough with their expertise to look like the biggest expert!

It’s amazing.  Don’t wait in line with call centres or wait for emails – join the group and ask away!

I have recently changed email providers to Flodesk.

It’s amazing.  If you want a fabulous email provider that will help your open rate and look amazing (and people will ask you, “how did you do that” – have a look at Flodesk.

I have a special link – so go to http://bit.ly/loveflodesk and check it out.

But, back on track – So I recently changed to Flodesk and when I was setting up a workflow – so a series of emails that are triggered by an event – like clicked this link or opened the email etc – I was completely lost.

Put a post-up in the group on a Saturday night (yes, I am THAT boring working on a Saturday night) and boom someone answered – what they said was perfect and it worked, and I was away again in minutes!

I’ve asked questions in the Camtasia group I’m in, the Libsyn group (they are programs I use for this) – it’s such an untapped resource!

And when people ask me tech questions and I respond with “have you joined the group on Facebook and asked there” the answer is often a look of “why didn’t I think of that” – again, that “look”!

So, next time you have a tech question – look for answers there.

And if you belong to the community – give too!  You are bound to know something someone else doesn’t – or maybe you’ve asked the same question before and can help. 

It’s what SOCIAL media is all about!

I hope these two simply little tips are lit something in you to think about social media a little bit differently – how you can make your life and business a little bit simpler using social media.

That’s all for episode 61! A quickie today!

I’ll be back next Thursday with another great episode to help you simplify your business in 2020. 

If you’re enjoying this podcast, can I ask you to do me a favour or two

  • Subscribe to this podcast – I have some exclusive content coming up for those who do!
  • Could you share with this a friend? Another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and
  • If you’re looking to share some love in February, the love month, I’d love you to leave me a rating or even a review if possible.

See you next week on the podcast for episode 62.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

……..remember small business peeps, as my opening song says, there’s no point in dreaming small!




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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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