Hey there, my friend, welcome to episode 348 of the Small Business Made Simple Podcast.

Thanks for leading me your ears right now – I know you have lots of other things you could be doing or listening to – so I appreciate you.

Today Liz Nable is joining me, and we are talking about a marketing strategy that doesn’t get enough air time, in my humble opinion, and that’s PR – Public Relations or better known as getting your business into the media for FREE. It’s a great chat.

But before we get into that one, did you get a chance to listen into last week’s episode about business growth with Sara Howard. I’ve had some great feedback about this conversation – because we all want to grow our businesses, but how we want to grow is the question and has to be the goal, right? Take a listen to episode 347 here, if you haven’t already: www.socialmediaandmarketing.com.au/347

Otherwise, I want to mention my conference here – the 2025 Social Media and Marketing Conference being held on 29^th August in Melbourne. Did you know that’s there is NO dedicated Social Media and Marketing Conference in Australia? Of course, there’s lots of conferences like Digital Marketing ones and LOADS of conferences were all the brands pretend to do keynotes but are really just trying to sell you into their product – but not really anything like the one I am creating.

Tickets start from $199 – which is a freaking bargain to spend the day hearing from Australia’s number one AI speaker – Tracy Sheen, hearing from Australia’s best small business author – with 11 business books under his belt – Andrew Griffiths, hear from Alisha who’s going to teach you all about short form video and how to create it – because we all know by now video is king and yet we still don’t do enough AND we get to spend some time together – yes, you and I! Because clearly I will be there and I would love to hang out for the day.

Are you in? The link to get your ticket is https://www.socialmediaandmarketing.com.au/conference – Super Early Bird Tickets for $199 won’t be on sale for much longer. So, get your ticket today!

PS – if you want to do a payment plan for the $199 – that’s 100% fine – just get in touch and we can arrange that for sure.

Okay, let me introduce Liz Nable. Liz is a former TV News journalist turned Media and PR Expert and Coach to small and medium sized businesses right around Australia.

Liz specialises in educating founders, entrepreneurs, start ups and personal brands on how to use the media to build brand awareness, gain exposure and grow their business leveraging organic PR.

We talk about PR in this interview from the very basic to the more in depth – get stuff done angle.  It’s a great conversation – can’t wait for you to hear it. So, here’s Liz.

INTERVIEW WITH LIZ NABLE

https://www.linkedin.com/in/liznable/
https://www.facebook.com/nablemybusiness/
Email: liz@liznable.com
www.liznable.com

I hope you enjoyed that chat. I know I did. Liz has reignited my passion for getting into the media and I am going to write some media releases to see if I can get some free publicity for my conference that’s coming up in August! Watch this space!

What was your biggest takeaway?

All Liz’s details are in the show notes at www.socialmediaandmarketing.com.au/348

Come join me in the Like Minded Business Owners Facebook group and let’s chat about getting some free media for you or if you’ve had some in the past – share the links because repurposing that content is gold!

Until next time, keep it simple, stay in action, and as always—make marketing a priority in your business.

Thanks for tuning in.

If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  And maybe leave me a rating and a review wherever you listen in.  Those things are like gold for podcasters like me!  PS – you can leave more than one rating and review – just saying!

If we aren’t hanging out on social media then let’s get social on social – you’ll find me on Instagram, Facebook, and my fav LinkedIn.

But whatever you do,

…….. remember small business peep, as my opening song says, there’s no point in dreaming small!

Q: How can a small business get into the media for free?
A: By identifying a newsworthy angle, pitching to the right journalist, and building media relationships, small businesses can gain free publicity through organic PR.

Q: Is PR still relevant for small businesses in 2025?
A: Absolutely. PR helps build credibility, authority, and visibility. It complements your digital marketing and gives you long-lasting content to repurpose.

Q: Can AI help with PR or media pitching?
A: Yes, AI can help refine your pitch, structure your media releases, and brainstorm angles – but it should support, not replace, your personal insight and voice.