In a major update for content visibility, Instagram posts from public professional accounts are now appearing in Google search results. That means your Reels, images, and carousels can show up directly in search without someone even needing the Instagram app. For small business owners, this opens up a powerful opportunity to increase reach and drive more traffic — but only if your content is optimised. In this blog, marketing expert Jenn Donovan breaks down what’s changed, why it matters, and how to adjust your Instagram strategy to take full advantage. Plus, there’s a free checklist to help you get it done without overwhelm. Read on and get visible — the smart way.
From 10 July 2025, Instagram content from professional accounts can now appear in Google search results. In this episode, Jenn Donovan breaks down what this means for your business visibility, the pros and cons, and gives practical tips to make the most of it. Find out how to turn this change into a free visibility win – and why your captions, alt text and Insta bio just became more important than ever.
Inclusive marketing isn’t a buzzword, it’s a business opportunity. Discover how small changes to your marketing can help you reach 1 in 5 Australians with disabilities—and why this is a hot topic at the 2025 Social Media and Marketing Conference in Melbourne.
In this bonus episode of the Small Business Made Simple Podcast, Jenn chats with visibility expert Jemimah Ashleigh about why business awards aren’t just shiny trophies—they’re one of the most underused yet powerful marketing tools small business owners can tap into. This conversation is your sneak peek into the kind of strategic thinking you’ll experience at the 2025 Social Media and Marketing Conference in Melbourne.
Wearing too many hats in your business? Chanel Belej breaks down how to track your marketing ROI without a marketing degree—because if you’re not measuring what’s working, you’re wasting time and money.
