Generational Marketing & Leadership: How Gen Z, Gen X, and Beyond Shape Customers and Workplaces in 2025 – Podcast Episode 368
“From Baby Boomers to Gen Z—and even the rising Alphas—your customers and employees all bring different values, behaviours, and expectations to the table. In this episode, I chat with Michelle Pascoe about how Australian business owners can bridge generational gaps, build loyalty, and lead with purpose in 2025. Get ready to take notes and put these insights into action.
Julie Ash
Absolutely brilliant presentation by Jenn at our recent conference!! Jenn has a fantastic way of breaking down social media into ways I have never come across before! She is knowledgeable, engaging and incredibly generous with her insights. After 10 years in business,...
Humanising Your Brand in the Age of AI: A Conversation with Fiona Killackey
AI is transforming how small businesses operate, but how do you keep your brand authentic in a digital-first world? In this episode of the Small Business Made Simple podcast, Jenn Donovan speaks with Fiona Killackey, founder of My Daily Business, about using AI as an assistant—not an authority—and building a values-driven brand that supports your life rather than consuming it.
How to Humanise Your Brand in the Age of AI – Podcast Episode 367
Running a small business in 2025 means navigating the rise of AI while keeping your brand truly human. In this episode, I chat with Fiona Killackey, founder of My Daily Business and author of Passion, Purpose, Profit and Business to Brand. Fiona shares how to use AI as an assistant—not an authority—while building a values-driven, sustainable business that supports your life instead of consuming it. From anti-hustle strategies to practical AI tools, this conversation will inspire you to humanise your brand and future-proof your marketing.


