Bleisure, Business and Balance: Rethinking Marketing with Emma Lovell
What if your business could feel lighter, more joyful, and a whole lot more sustainable? In this special episode of the Small Business Made Simple Podcast, I’m joined by my dear friend and conference speaker Emma Lovell, the original Bleisure Coach.
Emma’s all about combining business and leisure — or as she calls it, bleisure. She believes rest, retreats, and self-care aren’t indulgences, but vital ingredients for creativity, productivity, and longevity in business.
We dive into:
Why bleisure is more than just a holiday add-on (and how to make it part of your business DNA)
How retreats can boost your brand, build your community, and create marketing gold — before, during, and after the event
Why face-to-face connection is still so powerful in 2025 (and how to maximise it when you’re “in the room”)
Practical tips to shift your mindset so marketing feels more fun, natural, and human
Emma also shares why she literally changed her flights back from the US to make sure she could be at the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD. (If she can do that, what’s your excuse for not grabbing a ticket yet?)
This conversation is all about giving yourself permission to enjoy your business more, while still growing it in a smart, strategic way.
What You’ll Learn in This Episode
The Power of Bleisure
Why combining business and leisure isn’t just possible, but necessary for long-term sustainability.
How weaving self-care into your work can unlock creativity and prevent burnout.
Retreats as Marketing Gold
How retreats create content opportunities before, during, and after the event.
Why retreats (and conferences) position you as a leader and help you build community.
Rethinking Marketing in 2025
How to stop seeing marketing as a chore and start finding joy in sharing your story.
Ways to use “bleisure” to create more inspiring, authentic content.
Why Getting in the Room Still Matters
The magic of face-to-face events and how connections can be even more valuable than the content.
Why attending events like conferences and retreats can shift your trajectory in unexpected ways.
Investing in Yourself Without Guilt
Why spending time and money on yourself as a business owner isn’t indulgence — it’s strategy.
How to reframe ROI when it comes to experiences, connections, and personal growth.
Links & Resources Mentioned
Emma Lovell Online
Instagram: @emmalovell.au
Retreats: Rest and Receive Retreats
Website: emmalovell.com.au
Join Us at the Social Media & Marketing Conference
Friday 29 August 2025, Melbourne CBD
Tickets & info: socialmediaandmarketing.com.au/conference
Let’s Keep the Conversation Going
What’s your biggest takeaway from this episode? Do you see yourself weaving more bleisure into your business? Come and share your thoughts inside my free Facebook group – Like Minded Business Owners.
And of course, don’t forget to connect with me on your favourite platform — I’m @jenns_socials pretty much everywhere.
Remember: As the opening song says, there’s no point in dreaming small.
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