Why Entering Business Awards Is the Visibility Strategy You’re Missing

Surprise! I’m popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August.

In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it’s not about trophies, it’s about credibility, visibility, and opportunity.)

We talk about:

• Why being “quietly brilliant” isn’t a strategy anymore

• How awards give you a massive ROI (even if you don’t win!)

• The mindset shift that’ll help you finally back yourself and get seen

This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me 🙈).

🎟️ If you haven’t grabbed your ticket to the conference yet, do it! Head to socialmediaandmarketing.com.au/conference.

People Also Ask FAQs

1. What are the benefits of entering business awards for small businesses?
Entering business awards can boost visibility, establish credibility, provide third-party validation, and act as a powerful, low-cost marketing strategy—especially when you’re trying to stand out in a crowded marketplace.

2. How do business awards help with visibility and brand awareness?
Awards create buzz, media mentions, social proof, and promotional content opportunities. Even being a finalist can elevate your profile and open doors to new clients, partnerships, and press.

3. Do you have to win business awards for them to be effective?
Not at all! Being a nominee or finalist still gives you powerful promotional angles. It positions you as a leader in your field and provides marketing content that builds trust with your audience.

4. What will I learn at the Social Media and Marketing Conference in 2025?
You’ll learn how to market differently—beyond just social media. Topics include AI for marketing, content strategy, visibility, collaborations, email marketing, SEO, PR, and much more—delivered by real experts who walk the talk.

5. Who is Jemimah Ashleigh and what does The Visibility Lab do?
Jemimah Ashleigh is a visibility strategist and founder of The Visibility Lab. She helps small business owners grow their personal brand, leverage media, and stand out through awards, visibility tools, and strategic positioning.

6. When and where is the Social Media and Marketing Conference?
The 2025 Social Media and Marketing Conference is happening on 29 August 2025 in Melbourne, Australia. You can grab your ticket at socialmediaandmarketing.com.au/conference.

7. Are business awards worth entering if I’m a solo business owner?
Yes! Awards are an incredible tool for solo operators to build visibility and credibility without needing a huge marketing budget. They’re a way to show the world—and yourself—just how far you’ve come.