Content Marketing – What is it and how do you plan it? Episode 115

by | Mar 17, 2021 | Copywriting Conversations, Email Marketing, Interviews, Marketing Strategies, Podcast, Social Media Conversations | 0 comments

Hey there – and welcome to episode 115 of the Small Business Made Simple Podcast.

Thanks for leading me your ears today – I know you have lots of choices out there and I appreciate you making me one of them.

I’m Jenn, the host, marketing thought leader and digital strategist and coach for small businesses.  And just an all round small business lover with one goal in business – to make every small business I come across to make marketing a priority in their business – because if you want to grow, you need to market!

It’s that’s simple – not easy, but simple for sure.

Before we get into this week’s episode, I just wanted to quickly let you know that I have a second podcast – just launched last week!

Yep, if you can’t get enough of my dulcet tones, there’s another one you can listen too!

It’s called Stories from the Bush and are interviews of amazing rural business owners from my other business Spend With Us – Buy From a Bush Business.

If you’re not familiar with Spend With Us – Buy from a Bush Business, it’s my *ahem* side hustle and Australia’s premier online marketing place for rural and regional Australia – like Amazon but for rural businesses and attached to that is also a Facebook Group with over 310,000 members.

Anyway, my podcast is telling some of their stories. 10 of them in fact – all launched as one season – listen to one or them all!

You can find Stories from the Bush in all the podcast apps or go to and click on the podcast button.

Some of the stories are mind-blowingly amazing.  If you love a good Aussie story – you’ll love that podcast for sure. 

Ok, so back to this podcast.  This week I have a guest, Mel Daniels, from Meld Business Services and she’s chatting to me (and you) all about content marketing.

Content marketing is her jam!

And Mel knows that content marketing is one of the biggest roadblocks to you have a strategy for your marketing.

And if you don’t know or understand what content marketing is – well Mel is going to explain it to you in a way I know you’ll understand.

Having your content marketing strategy done, dusted and implemented is like someone telling you what to cook every night.

And if you’re like me and stand at the supermarket night after night wishing someone would just TELL you what to cook – you can understand the analogy!

Content marketing makes life simple – makes business simple and you know I’m all about making things simple – ahem hence the name of the podcast.

Again, not easy – but should be simple or at least simpler.

Anyway, enough from me – let’s hear from Mel.





I hope you enjoyed that episode.  I love chatting marketing to other marketers and I loved the conversation around content marketing.

If content marketing is something you need to get your head around, then get in touch.  Book a Discovery call with me by going to: or send me a DM on Instagram if that’s easier!

But that’s it for episode 115 – I’ll be back for 116 next Thursday – look forward to chatting again then.

Have a fabulous week, whoever or whatever it brings.

If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content and my fabulous guests!

See you next week

But whatever you do,

……..remember small business peeps, as my opening song says, there’s no point in dreaming small!



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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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