Hey there, my friend, welcome to episode 345 of the Small Business Made Simple Podcast.

Thanks for leading me your ears right now – I know you have lots of other things you could be doing or listening to – so I appreciate you.

Today… we are funnel building! Why? Because you need to be nurturing people from lead to list to sale to customer and how do you start – with the lead landing on your list. How do you get them on your list – with a funnel!

But before we get funnelling (!), did you have a chance to listen to last week’s episode? It was where I reframed the throw away phrase “just be consistent” – because just being consistent won’t help you with your marketing.  Take a listen to episode 344 here: www.socialmediaandmarketing.com.au/344

Have you got your ticket yet? Tickets to THE Social Media and Marketing Conference that you MUST attend in 2025 are now on sale!  Head to www.socialmediaandmarketing.com.au/conference to get your tickets today!  You’ll also see the amazing speaker line up and all the deets – but the date is Friday 29^th August, and the place is 700 Bourke Street, Melbourne. It’s THE conference to come to and bonus is that we get to hang out!

Okay, onto today’s episode.

If you’ve ever said, “Funnels take too long”, or “I don’t have time to build one”—then ohh friend, this episode is your wake-up call.

Because today, we’re building a micro funnel—in 24 hours. Yep, one day. No tech overwhelm. No 67-email sequences. Just a super smart, super simple system that guides people from “who are you?” to “how do I pay you?”

So, whether you’re launching something soon, need a quick win, or just want to stop sending people to a dead-end website—let’s do this.

Let’s start with the basics.

A micro funnel is a simplified version of a full-blown marketing funnel. Think of it as a mini journey that:

• Attracts attention
• Builds trust quickly
• Offers something valuable
• And leads to a clear next step—ideally a sale, a booking, or a lead

It’s called micro because it’s fast to create, focused on one audience, one offer, one goal.

No complicated tech, no multiple pathways, no overthinking. Just action.

And the best part? You can absolutely build it in a day.

Alright, before we dive into the how, here’s what you need:

1 audience – Be super clear. Not “anyone with a business”—but “service-based business owners who need content ideas,” or “busy mums looking for eco-friendly gifts”.

1 offer – Pick something easy to say yes to. It could be a product, a consult, a low-ticket workshop, or even just a lead magnet if you’re building your list.

1 goal – What’s the outcome of this funnel? Book a discovery call? Download a freebie? Buy a product? Choose ONE.

That’s your funnel’s focus. And now—we build.

You can do this in one sitting, or space it out over the day.

Create Your Freebie or Entry Point

This could be:

• A simple PDF checklist (use Canva!)
• A 5-minute video tip
• A swipe file or template
• A “get started” guide

It must solve one problem your audience has. Not everything. Just one thing that makes them say, “Oh, I need this!”

Use tools like:

• Flodesk, MailerLite, or ConvertKit, for your opt-in form
• Canva or your website builder for a clean, clear page

Landing page must include:

• A strong, benefit-driven headline
• 3 bullet points explaining what they’ll get
• A single CTA button: Download Now, Send Me the Freebie, etc.

Extra non-negotiable: Add a thank-you page that nudges them to book a call, shop a product, or join your community.

Write Your Follow-Up Email

This is the magic sauce.

You’re not building a funnel without a follow-up, friend. One email is better than none. Here’s the structure:

• Subject line: Here’s your [freebie name]!
• Opening: Thank them and deliver the thing.
• Middle: Tell them why it matters, why it works, and how it helps them.
• Close: Invite them to take the next step. That could be:
  • Book a 15-minute chat
  • Buy your $47 offer
  • Follow you on Instagram
  • Hit reply with their biggest struggle

That’s your micro funnel.

Freebie ➡️ Landing Page ➡️ Email ➡️ Next Step.

Done.

Now let’s get eyeballs on it.

You don’t need ads or a massive list. Try this instead:

• Post about it on your socials (use a reel, carousel, and story with a link)
• Drop it into a Facebook group where your audience hangs out—with value first, not just a link dump
• Send it to your existing list—even if it’s tiny. They already love you.
• Ask a biz buddy to share it or feature it in their newsletter

And remember it’s not about hundreds of leads. It’s about the right ones.

Okay—let’s wrap this up with some encouragement.

Your 3 Micro Funnel Truth Bombs:

1. Funnels don’t need to be big, fancy or techy—they just need to work.
2. Clarity beats complexity. One audience. One offer. One goal.
3. You can absolutely build a micro funnel in 24 hours—if you stop overthinking it.

Your micro funnel won’t be perfect—and that’s the point. You start, then tweak as you go. Done is better than perfect.

Need more help – go to the show notes for this podcast, copy and paste the formula and information above into ChatGPT. Ask it to create it all for you, first explaining who your audience is, in as much detail as you can, and asking it to use UK English spelling and the brand and tone of your business (you might need to tell it the brand and tone if you don’t use Chat very often).

Stop making this hard. Let AI make it simpler for you. Of course, don’t just cut and paste what the AI machine spits out – make sure it’s on brand and on tone for you.

I sure hope this episode gave you a little “I can do this” moment, and therefore I want to hear about it! DM me and tell me what your micro funnel will be.

Or better yet, come join us in the Like Minded Business Owners Facebook group and share your progress. Let’s cheer each other on.

And hey—if you’d love some extra eyes on your funnel or help choosing your offer, book in an Hour of Power with me. We’ll smash it out together.

Until next week—keep it simple, stay in action, and as always, make marketing a priority in your business.

Thanks for listening,

If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  And maybe leave me a rating and a review wherever you listen in.  Those things are like gold for podcasters like me!  PS – you can leave more than one rating and review – just saying!

If we aren’t hanging out on social media then let’s get social on social – you’ll find me on Instagram, Facebook, and my fav LinkedIn.

But whatever you do,

…….. remember small business peep, as my opening song says, there’s no point in dreaming small!