How to Name Your Business – EPISODE 72

by | May 13, 2020 | Podcast, Small Business Help | 0 comments

Hey there, my gorgeous listener, welcome to episode 72 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler. 

Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!

One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at

Today I’m having a discussion with the lovely Jessica Osborn from Jessica Osborn about naming your business.

I’m having a few discussions and seeing lots of comments online about people who have taken the Covid-19 change in work habits by the horns and are thinking they will start their own business.

Either as a full time gig or just a side hustle – either way, there is definitely an air of change coming to the small business landscape brought on by the situation we find ourselves in in early 2020.

Naming a business is probably one of the hardest tasks around creating a business – or at least we give it so much weight that we think we need to agonise over it for long periods of time.

Truth is, as a small business owner, you, yep you the owner showing up consistently will do more for your branding, ever, than any logo or colour palette or name will ever.

So, keep that in mind when and if you decide to start your own business – or if you’re in business now.

But today, to give you some insights, I have asked fellow marketer and LinkedIn friend to come and have a chat with me.

Because Jessica’s business is her name and my business isn’t – mine is Social Media and Marketing Australia.

I wanted to share some ideas, thoughts, wisdom around both business name ideas, so that you can hear the pros and cons and it might help you make a decision about your business.  Even perhaps if you are thinking of a rebrand – if you’re already in business.

Jessica is a business coach and marketing consultant from sunny Queensland (where I would like to be right now – just saying) and has lots of experience in the corporate sector as well as in small business.  She seemed like the perfect person to have this conversation with.

And it is a conversation – it’s like two marketers chatting away about marketing and sharing what we know.

Even if you’re not thinking about renaming or rebranding, I promise you any episode with two passionate marketers is going to be a good one – so take a listen!


Links: 5 Day Biz Start-Up Online course for professionals who want to try working for themselves. – general website – Brand strategy worksheet freebie if you want to include, didn’t mention it though!

I really enjoyed our chat – I hope you did too.

I hope it’s helped you get some clarity over your business name or any branding blockages you may have!

So, that’s all for episode 72, I’ll be back next Thursday with another great episode to help you simplify your business in 2020. 

If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.

Massive love coming your way if you do!

See you next week on the podcast for episode 73.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

……..remember small business peeps, as my opening song says, there’s no point in dreaming small!



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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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