EPISODE 44 – NETWORKING AS A MARKETING STRATEGY WITH KELLIE BRIGGS

by | Oct 30, 2019 | Podcast | 0 comments

Hey there podcast family, welcome to episode 44 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media!

Today’s episode is brought to you by my brand new, course Facebook Ads for Beginners.  It’s been many hours in the making, but it’s here and I’m more excited than a cat when the Christmas tree goes up!

I love talking about Facebook Ads.  I believe they have the power to make a massive difference in my business and in yours.  So go check out my course at www.socialmediaandmarketing.com.au/facbeook

Today, I have a very special guest, Kellie Briggs of Business Networking by design, and we are talking all about networking as a marketing strategy.

Now Kell’s walked the walk and talked the talk when it comes to networking and I am so happy to have her on to talk about something we haven’t really covered on the podcast before.

Before we get into that interview, let’s do the discovery of the week.

THIS WEEK’S DISCOVERY!

My discovery this week is an app called StoryArt.

I am a very big fan of Instagram stories and so always on the look out to make them better for my business and pass on the tips to other businesses too!

I have to say, StoryArt is new for me, but so far I am loving it.  So much so, that I have given them my money!

The app is free but if you want to upgrade for more templates etc, you can and I have.

It’s only available for iOS so far as I know, but if you’re trying to up your Instagram game (which pretty much where it is at the moment, I have to say), then check out StoryArt.  The templates are pretty cool!

As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am.  I just love them and from the response of my listeners, you guys, you are loving them too!

Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so.  Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple.  I really love to know what tools you use to help make your life simpler!

NETWORKING AS A MARKETING STRATEGY WITH KELLIE BRIGGS

Straight up, I have to say, networking is NOT a dirty word!

I’m not sure about you but until very very recent years, I hated networking.  The thought of talking to strangers, feeling like I was being judged, having no idea what to say made me feel completely and utterly sick.

I am very much a people person, but networking made my stomach roll!

I’m still not a massive fan of networking BUT I am very aware of it’s power as a marketing tool and therefore have learnt to, as I say, pull my big girl undies on and just get on it the job of networking.

I have found one of my most endearing strategies at networking events is to be the listener!  Everyone loves the listener and often everyone remembers the nice, kind, lovely person who stood there and listened!

If you don’t network, I am hoping that this episode might make you change your mind.

I know it’s something I need to do more of.

Anyway, onto my interview with the Queen or Beyoncé of Networking, Kellie Briggs.

I met Kellie online.  We are in the same group for some courses you’ve bought, ended up in a LinkedIn Pod group together and our friendship has flourished since. 

She’s about a 5 hour plane ride from me, but in 2019, distance is no barrier to get to know someone!

She’s also a fellow podcaster, so I love that!  It’s so good to talk to other podcasters, makes you feel like you can keep going and everything will be alright!

Kellie’s podcast is called Business Networking by Design.  I suggest you have a listen in (after this one, of course!).

What I know about Kellie, I have mostly heard on her podcasts.  She is so very passionate about networking and I loved our conversation together today. 

Everything she’s learned about networking comes from the real world experience of needing to network to find customers for her first business!

So without any further delay, let’s bring on Kellie!

INTERIVEW WITH KELLIE BRIGGS

Connect with Kellie

Website:: https://kelliebriggs.com.au/

Podcast:: https://kelliebriggs.com.au/podcast/

Facebook Group:: https://www.facebook.com/groups/800836630302126/

How good was that? 

I hope you enjoyed that episode as much as I did making it!

I hope Kellie has changed your perspective on networking, as she has mine, but if you need some more convincing, head the show notes www.socialmediaandmarketing.com.au/44 and find a link to Kellie’s podcast there and get listening!

Before I go, if you’re interested in my brand-new Facebook Ads for Beginners course, I’d love to be the person to teach you.

I take your hand and I walk you through, step by step, not only on the actual Facebook Ads platform, but also goal setting, starting with the end in mind, your client avatar and SO MUCH MORE.

This is truly a labour of love.

My mission is to help as many small business owners as I can.  This course is purely built on that core value.  I am so tired to small business owners not using the platform because they don’t know how.

THAT ALL ENDS TODAY MY PEEPS, today!

To find out all the details about my course, go to www.socialmediaandmarketing.com.au/facebook

You’ll have lifetime access.  As the platform changes, this course will update too, and you will have access to those updates, and I have an exclusive Facebook Group for my students of course so they can slip in there and have their questions answered by me or get help from fellow students as well.

It’s almost the end of the year, so if learning Facebook Ads was one of your goals, then perhaps this is just what you need to tick that off your list!

I’ll be back next Thursday with some more marketing know-how and another discovery of course. 

But that is all for Episode 44. I’d love to connect with you all on social – so let’s get social on social – I’m on all the good platforms, so let’s do that!

…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!

 

 

 

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