[Amplifiers Theme] Partnerships and Collaborations – Podcast Episode 289

by | Mar 28, 2024 | Latest, Marketing Strategies, Podcast, Small Business Help | 0 comments

Hey there, my amazing listener, welcome and thank you for tuning into episode 289 of the Small Business Made Simple Podcast.

This month, the month of March, my podcasts are going to be under the theme of “Amplifiers”. So, all month I will be talking about and talking to experts about amplifying you in the business world and/or amplifying your business.

I have some amazing guest interviews to share, and this one is no different!

Each month, hopefully, if it works out, will have a theme, hopefully it will help you whilst navigating this thing called “business” and also keep you coming back to episodes as needed.  For example, speaking as an amplifier in your business might not be for you this month, but maybe it will be totally something you need to hear again in November!

So, what’s an amplifier you might ask?

Well, to me, it’s things like speaking, podcasting, media commentating, referrals, writing books, creating lead magnets – basically anything that amplifies who you are and what you do and what you sell! It’s basically what you do to ATTRACT people, potential buyers, or existing customers into your world.

But before we get into today’s episode, I’d love to tell you about my brand new, exclusive offer – a VIP Marketing Experience in the Penthouse! Yep, I’ve hired a Penthouse and for a whole day 9 am to 4.30 I am going to help you get your marketing strategy done for 12 months. There’s only 6 spots (4 left at the time of recording) so it will be intimate and fast paced and very action orientated.  Keen to know more? Well go to https://bit.ly/VIPMelb or find the link to the show notes at www.socialmediaandmarketing.com.au/289 It’s on Thursday 18th April in the CBD of Melbourne.  I’d love to have you be one of my guests in the Penthouse!

Of course, whilst you’re on my website looking at that, don’t forget to get a copy of my book Small Town Big Impact, with 107 Simple marketing strategies in it! It’s a marketing bible!

Today my guest is Katrina McCarter, a fellow business and marketing strategist. Katrina and I have collaborated on the Big Small Business Survey, amongst other things so I know she’s the person to speak to about partnerships and collaborations.

Here’s Katrina:


Website: https://www.katrinamccarter.com/

LinkedIn: https://www.linkedin.com/in/katrina-mccarter/

Facebook: https://www.facebook.com/katrina.mccarter

Instagram: https://www.instagram.com/katrina.mccarter

How did you enjoy that? I hope Katrina really made you stop and think about partnerships as a way to grow your business, but also recognise the value you bring to any and all partnerships. We, as small business owners, definitely underestimate our own business assets.

What did you take away? Send me an email, a DM or jump into the Like Minded Business Owners Facebook group and let me know.

I have so many great episodes coming up in March – all around amplifiers, so there will probably be more than an episode a week – so make sure you’ve clicked the subscribe button, so you get notifications.  Otherwise, if you’re not on my email list to get emails each week telling stories and about the new podcast, then head to my website and join up!

But that’s it for episode 289. If you loved this episode and found it valuable, please take 30 seconds out of your day to leave me a rating and review if you want where you are listening. 

Do you have a friend who might like to listen in too? Can I ask a favour, and have you share this episode with them? I’d love that and appreciate it SO much.

Again, I’d love you to join in the community in the Like Minded Business Owners Facebook group. You can join the group here https://www.facebook.com/groups/LikeMindedBusinessOwners

Oh, and before I go, did you get a chance to listen to last week’s episode? Again, about amplifiers and that time it was about using local marketing strategies as an amplifier. It’s definitely worth a listen – head back there and listen in. www.socialmediaandmarketing.com.au/288

See you next week on the podcast for episode 290.

But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

…….. remember small business peep, as my opening song says, there’s no point in dreaming small!


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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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