Preparing for the Year Ahead – Podcast Episode 172

by | Jan 5, 2022 | Latest, Marketing Strategies, Podcast, Podcast notes, Small Business Help | 0 comments

Hey there, my fabulous listener, welcome to episode 172 of the Small Business Made Simple Podcast and welcome to the first one of 2022.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

This is my 4th year of podcasting – totally mind blown!  Who would’ve thought?  Not me that’s for sure!

If you’re enjoying this podcast – I’d love to you take a screenshot and share it on your socials and tag me in it.  How cool would that be!

Don’t forget you can get the show notes for this podcast at www.socialmediaandmarketing.com.au/172

I hope you’ve had a break over the Christmas/New Year period or how one planned soon.

To be totally honest, I wasn’t sure what I was going to talk about today, but then I started looking at all the activities I’ve been doing in the past few weeks (not working hard, just a few hours here and there) and figured that some of the activities I’ve been doing just might be good for you and your business too!

So, I thought I’d share and perhaps give you some nudges on how you can set up your business for the year ahead or at least start planning!

I probably do all the same activities each year in my business.  You don’t have to wait for a new year to do these things, but for some reason, they are what I do when I’ve got time – or realistically make time!

So, here’s some things I’ve been doing to prepare for 2022 – hopefully they might help you too.

The first thing is change my whiteboard!

My whiteboard has all my financial income streams on it and possible goals for the year – not set in stone, really just thought bubbles at the beginning.

I always take a photo of the previous year’s whiteboard, before I wipe it clean, just in case there’s some undiscovered gold in there I was unaware of!

Thinking about your income streams is such an important part of your business.  The rule of thumb is that you shouldn’t derive more than 30% of your income from 1 income stream or client.  You need diversity.

Heck if the past 2 years have taught us anything, it’s that diversity is key to success!

So how many income streams do you have?  Do you need to think about how you can diversify?  Or do you need to cut DOWN on income streams – aka you have too many?

I think income streams could be a whole other podcast – must make a note of that!

Another thing I also do at this time of the year is head to my Calendly calendar – where everyone who books appointments, discovery calls, podcast interviews etc, books through and mark out my holidays.

My dilemma this year has been that I am no longer a school Mum (like what the actual frig?) – so I’ve tossed whether I can mark out all the school holidays etc – but after a little thought, I did anyway.  After all I still have University and that’s kind of like school!?!?

Besides school holidays, I mark out other “no work time” too – including when I’m taking a break in December 2022 – yep, I mark out the WHOLE year.

If you don’t do this – then hop to it and make it something you do every year.  It’s so important when we work for ourselves and own our own businesses.

Two other things I do, to help me get myself organised is (a) going through Canva and deleting photos from my gallery that I no longer need because I literally have hundreds in there and do not need all of them!  Plus scrolling to find what I want becomes too painful if I have too many and (b) go through my emails and delete, unsubscribe, reach out to those I’ve not spoken to in a while with a quick “hey” and makeup “rules” so they don’t all land in my inbox, especially if I really don’t need to see them but don’t want to unsubscribe.

These two things alone make me feel like I’ve been productive for a day or two!

Honestly, there’s loads more jobs I am working my way through like checking my “notes” book from 2021 and carrying over any old tasks or ideas into my 2022 notebook, checking through my “ to-do list” from 2021 and again, assessing whether any tasks still need to be done or should be done etc, making a list from the list!  And going through my goals for 2021 and reflecting on them as well as setting some new ones for 2022.

My goals sit front and centre in front of me every day of the year.  They are sticky notes pinned to my board.  I feel if I look at them each day, I will be reminded of what I’m doing and where I’m going.  It’s something that works really well for me.

Talking about my pinboard – that’s my job today as I look at it.  Tidy it up. There’s all sorts of grand ideas and notes pinned to it – time to spruce it up for 2022!

What jobs do you do to prepare for a new beginning?  Like I said earlier, these jobs don’t need a new year to do them, but for me, there’s something methodical in doing them in preparing for the new year – I love a new year to conquer new things!  It doesn’t mean I don’t set new goals during the year or do tasks like this during the year, but I do like doing them now.

In going through this process, I am often reminded of fabulous ideas I’d had but forgotten about or find inspiration in past photos, quotes, ideas, scrappy notes etc.  I think that’s why I love doing what I do at this time of the year.

Come into the Like Minded Business Owners group on Facebook and tell me about your routine in the new year – what tasks do you do to prepare?  I’d love to get inspired by you too!

Before I head off, don’t forget about my planning day and content marketing days in January.  If you haven’t signed up already, then there’s still time!

Planning Day on Monday 17th January – here’s the link to come along https://bit.ly/virtualplanningday2022

And Content Planning Day on Thursday 20th January – here’s the link to come along to that too: https://bit.ly/contentplanning2022

If you need help with setting goals or getting your content planned so it helps you reach your potential in 2022, then these workshops are for you!  Remember you can find the links in the show notes at www.socialmediaandmarketing.com.au/172

See you next week on the podcast for episode 173.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

……..remember small business peeps, as my opening song says, there’s no point in dreaming small!

 

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Brilliant – it’s on its way – thanks!

 

Brilliant – it’s on its way – thanks!

 

Brilliant – it’s on its way – thanks!

 

Brilliant – it’s on its way – thanks!

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