Hey there, my fabulous listener, welcome to episode 80 of the Small Business Made Simple Podcast.
Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!
If you’re a first time listener, super super welcome, I am so pleased to have you here. I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.
I’m a thought leader when it comes to marketing here in Australia and I’m a marketing strategist for small business.
Why? Because business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast!
One way I help to make your life simpler is by having a group of like-minded business owners all in one stop. To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join! Simply search Like Minded Business Owners in Facebook or come to the show notes for the like. Show notes are at www.socialmediaandmarketing.com.au/80
This episode is brought to you by my new mini marketing makeover workshop. I think, given everything we have been through in the past 6 months, it’s time to knuckle down and take a look at our marketing.
In the workshop (which is actually a webinar) we go through the 4 essential marketing ingredients for business success. We look at your messaging, your methodology, your marketing strategy and your mindset. These 4 key marketing ingredients, if done well, will propel your business from current state (where your business is now) to your desired state – reaching those freaking business goals you’ve set.
It’s free, it’s mini and it’s just what your business needs right now to ensure it’s in tip top shape to take on the rest of 2020.
The mini marketing makeover workshop will be held on Tuesday 14th July at 10 am to 12 pm AEST. It will be recorded, and you will get a copy – so if you can’t make it – sign up for the replay and you can ask any questions you might have in the Like Minded Business Owners Group.
Thanks for the awesome business owners who have already taken action and signed up! Can’t wait to see on there.
Here’s the link https://bit.ly/minimarketingmakeover
This week, I am sharing with you one of the best marketing strategies for 2020 – yep the BEST.
It’s something I have been doing for a while now, and admittedly still working on, all the time, because we can all improve our marketing, each time, but the results, are outstanding, amazing success – so I wanted to share the strategy with you, and I hope that you’ll start using it too.
Before I get into the strategy itself, I want to quickly put a fence around the work “results” and “success” because what I think are good results and successful could be very different to yours.
So, what does success look like for me?
As you know, if you’re been in my world for a while, I am all about H2H – human to human marketing. It’s the number 1 strategy for 2020 and beyond – hands down, no doubt.
So, building community is one huge measure of success for me.
If you can’t build a community that knows, likes and trusts you – doesn’t matter whether it’s online or offline, when business is going to be a slog for you.
Community and your network contribute directly to your bottom line. So, if you’re bottom line is looking shaky, then start to put some effort and energy into your building a community and building a network – of both peers and clients.
I don’t want to sound harsh – business in 2020 is a freaking slog – community or no community – I get that. As I record this, our country is heading backwards from this pandemic, but my measure of hardship is my beautiful clients Deb & Nippa who have DC on the Lake Caravan park in Mulwala, NSW – you see, they had their caravan park completely destroyed 6 years ago – completely. But they rebuild from the literal ground up and now have an amazing business, they say, they would never had got to have, without the best worst thing ever happening to them. Yep, the describe the loss of their entire business, as the best worst thing.
So, for us, in business, Corona sucks, 1000% but if Deb and Craig can build diamonds from dirt, I am pretty sure we can too.
Ok, so I completely digressed from my original thought – but I did want to share that story to encourage you and inspire you.
Back to my strategy I wanted to share with you all.
It’s DM Marketing – or message marketing.
DM Marketing (direct message) marketing is so lp powerful, and its power is only going to grow as our marketplace becomes more and more crowded and noisy.
How do you stand out from the crowd? How do you stand out in a noisy marketplace?
You be a human.
A human with a voice.
A human with a face.
It might seem eye rolling simple, and it is, but it is one of the most under utilised marketing strategies out there in business.
Here’s just a few ways that I use message marketing to build my community:
Sending a message to every new (non-private) account that follows me – just a simple message, basically, saying Hi and thanks for the follow – hope you’re having a fabulous day.
Or find some common ground and write about that in your message to the new connection.
Or next level, send a voice message or a quick video (by holding down the camera).
Respond to DM’s sent to you. Not with just “thanks” but try to engage them in a conversation – say thanks and ask for their thoughts, ideas or similar – the whole idea is to create a conversation – starting to build that know, like and trust!
Don’t just click “Connect” as you reach out and connect with new people – send them a personalised message as well.
Be authentic about it though – it’s easy to find the non-genuine ones!
Your little scripts could read something like “Hey Jenn, I see we have some fabulous connections on LinkedIn, so I’d love to connect too. I’m also looking for fabulous (insert rural business owners, women, leaders etc) to connect with. Hope you’re having a fab week. Pete”
Or get creative – think about what you actually do have in common with these people you are wanting to connect with.
When they connect and send a message back – don’t just leave it there – start a conversation if it feels right – ask them something, bring up a topic – if you really wanted this connection, work on it!
And then, when someone wants to connect to you – oh that’s when you can have some fun!
Again, you can send a written message (even if they don’t) or you can up level again and send a voice message or a video of yourself say hey, I’d love to connect – thanks for reaching out!
Or something similar.
LinkedIn people, I find, especially, are a little blown away at someone actually taking the time to write, talk or do a video for them.
Want to stand out on LinkedIn – oh my gosh – this is the way (or at least one huge way!)
Just on a side note – these strategies for LinkedIn are easier to do on mobile than desktop – sending voice and video messages on desktop isn’t a function at this point, unless it’s a pre recorded video that you want to upload – but remember we are being genuine and talking to them – not the masses!
Ok, on finally on Facebook – using messenger on Facebook.
Now I have to say, that Facebook doesn’t lend its hand to H2H messaging like LinkedIn and Instagram.
You don’t get in your Facebook notifications “John Brown Flowers” liked your page, which would trigger you to go and send them a message – and even if you did send them a message, they wouldn’t see it unless you were friends – because messenger makes that tough to see also!
Messenger also doesn’t allow you to start a message conversation, as your business, to a person unless they have messaged you first.
So perhaps Facebook need to up their game in human to human marketing too!
So, a lot of my H2H marketing on Facebook actually happens in my Like Minded Business Owners group to be honest.
I love having conversations in Messenger with people, friends, family, community members, but find it clunky to initiate them.
So Facebook might not be the best place to embrace the power of a direct message as a strategy you can initiate, but the principals of human to human marketing, and building know, like and trust with someone who has taken the steps to reach out to you, still very much apply!
Make sure you answer messages from clients and/or customer – new, potential or past!
Now, I have to say, straight up – the power of the direct message is not a selling strategy, it’s a marketing strategy.
That’s not to say you can’t sell – it’s just to say it’s more about building community and relationships and creating a network, then it is about selling.
Micro conversions, small call to actions, are perfect in direct message conversations. Come buy this now – not so much – unless it is going to solve the exact problem you are talking to them about in the DM.
Think of DMs like a date!
You don’t ask someone to marry you on the first date – so you probably shouldn’t ask for the sale in the first message!
Well my dear friend, that’s it – that’s all the wisdom I wanted to share with you today on the power of a direct message.
If you’re on the fence and thinking, really Jenn, are they really that powerful, try it! I double dare ya!
No seriously, if you really want to up your marketing game, they this strategy, although a little time consuming, will be one of the best things you implement in your marketing in 2020 – I guarantee it!
Got questions? I would normally say, head into the Like Minded Facebook group and ask away – but heck it’s a podcast episode on direct messaging – so head to Instagram and send me your question via a DM, I’m at @smallbusinessmadesimple or head to LinkedIn and do the same – you’ll find me at Jenn Donovan!
But, that’s all for episode 80, I’ll be back next Thursday with another great episode to help you simplify your business in 2020.
Don’t forget to sign up for the mini marketing makeover webinar on 14th July – here’s that link again https://bit.ly/minimarketingmakeover
If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.
Massive love coming your way if you do!
See you next week on the podcast for episode 81. But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.
But whatever you do,
……..remember small business peeps, as my opening song says, there’s no point in dreaming small!