Episode 364: AI, Marketing & Avoiding Burnout with Tracy Sheen

Show Notes

AI might feel like the shiny new toy everyone’s talking about—but for small business owners, it can also feel overwhelming. Where do you start? How do you keep your voice and brand human? And is it possible to use AI to actually reduce your workload rather than add to it?

In this bonus episode of the Small Business Made Simple Podcast, I sit down with Tracy Sheen, digital guide, speaker, and author of AI and You: Business Reimagined. Tracy is not only brilliant at breaking down the complex world of AI, she’s also passionate about making sure business owners stay sane and avoid the burnout that comes with trying to do it all.

Together, we dive into:

• How AI can save you time in content creation without losing your unique brand voice.

• The common mistakes small business owners make when jumping into AI.

• Ways to use AI as a partner rather than a replacement for your creativity.

• Practical tips for staying visible online—without being chained to social media.

• Why Tracy believes AI is the tool that can help small businesses finally level the playing field.

And because we couldn’t help ourselves, we also touched on the upcoming Social Media & Marketing Conference Melbourne 2025 where Tracy will be a keynote speaker. She gives a sneak peek into what she’ll be sharing on stage—and why this event is shaping up to be the must-attend conference of the year for business owners who want to market smarter, not harder.

🎧 Listen now for a refreshing, practical, and inspiring chat that will leave you rethinking how you can use AI to grow your business and get your time back.

📌 Resources and Links Mentioned in This Episode:

• Grab your ticket for the 2025 Social Media & Marketing Conference Melbourne → socialmediaandmarketing.com.au/conference

• Connect with Tracy Sheen → https://www.tracysheen.com.au

• Tracy’s book: AI and You: Business Reimagined