Bonus Episode 357: Someone Has to Be the Most Expensive – Why Not Make It You? with Andrew Griffiths

In this bonus episode of the Small Business Made Simple Podcast, I’m sharing something extra special – a repurposed LinkedIn Live conversation with Andrew Griffiths, one of Australia’s best-known small business authors and thought leaders (and my mentor, no less).

Andrew is also the closing keynote speaker at the 2025 Social Media and Marketing Conference in Melbourne – and this episode gives you a sneak peek of what he’ll be bringing to the stage.

We’re diving into one of the most powerful mindset shifts a business owner can make: charging what you’re truly worth.

If you’ve ever:

• Hesitated to increase your prices

• Worried about losing clients if you charge more

• Felt “not ready” or “not qualified enough” to charge premium rates

• Struggled to explain your value or stand out from cheaper competitors

…then this one’s for you.

In This Episode, We Talk About:

• Why so many business owners undercharge – and the hidden costs of staying too cheap

• The real reason you’re not charging more (hint: it’s not your market, it’s your mindset)

• How to reposition your business as premium – without needing a huge following or complex funnels

• The difference between being the best and being the cheapest (and why you can’t be both)

• Why staying relevant and evolving is essential in today’s fast-changing business world

• Who the 2025 Social Media & Marketing Conference is really for – and how it can transform your business in just one day

Key Takeaway:

“Someone has to be the most expensive – why not make it you?”
Charging what you’re worth isn’t about arrogance – it’s about confidence, clarity, and the value you bring. When you back yourself, others will too.

Who Should Listen:

• Small business owners ready to step up and stop discounting their value

• Service providers who feel like they’re working too hard for too little

• Product-based businesses looking to position themselves as premium in a crowded market

• Anyone struggling to explain their worth or attract clients who value what they offer

Want More?

Andrew will be delivering this message live as the closing keynote speaker at the 2025 Social Media and Marketing Conference in Melbourne on Friday 29 August.

🎟️ Early bird tickets start at just $199 – but they won’t last long!
Click here to get yours

Links Mentioned:

• Get your conference ticket

• Follow Andrew Griffiths

• Join the Like Minded Business Owners Facebook community: Click here

Enjoyed this episode?

If you loved what you heard, subscribe to the podcast and leave a review – it helps more small business owners discover these conversations. And don’t forget to share this one with a biz friend who needs to raise their rates.

People Also Ask

Q: How do I know if I’m undercharging in my business?
A: If you’re over-delivering and undervaluing your expertise, or saying yes to discounts too quickly, you’re likely undercharging. This episode explores how to recognise and fix it.

Q: How can small business owners raise their prices without losing clients?
A: It starts with shifting your mindset and clearly communicating your value. Andrew Griffiths shares how to do both in this episode.

Q: What is premium pricing and who should use it?
A: Premium pricing is charging based on value, not time or cost. It’s ideal for experts, specialists, and high-quality product or service providers.

Q: Can product-based businesses charge premium prices too?
A: Absolutely. Andrew gives real examples of product-based businesses successfully charging more by telling their story and standing by their value.