How to Use Video to Grow Your Small Business Without Fancy Gear or Fear – Podcast Episode 358

Hey there, my friend, welcome to episode 358 of the Small Business Made Simple Podcast.

Thanks for leading me your ears right now – I know you have lots of other things you could be doing or listening to – so I appreciate you. 

This week I have a guest – and we are talking Video. Yes, video – who knew that we needed more of that in 2025 to be more visible.

But some announcements first – did you listen to last week’s episode – episode 357 and 356? 356 was me talking to you about why you need to brand yourself, why you must market yourself to be more visible in 2025 and 257 was my chat with Keynote speaker and keynote speaker at the 2025 Social Media and Marketing Conference Andrew Griffiths.  Andrew was talking about “someone has to be the most expensive, why not make it you”. How is your pricing strategy heading into the last half of 2025?

Talking about the conference – hopefully you are ready to purchase your ticket or have already! You can get tickets here – https://www.socialmediaandmarketing.com.au/conference and check out where to stay, the speakers, schedule, ability to get more involved by getting into the goodie bags and so much more – just on one webpage!

Just some of the topics being covered are AI, email marketing, making money from social media, short form video, SEO, inclusivity, pricing, free marketing strategies, LinkedIn, awards, retreat …omg the list is long – you cannot afford not to come.

And good news is that you can now make 4 easy payments. I get the stress of the budget right now – I SOOOO do – so 4 easy payments gives you less excuses why you can’t come! Friday 29^th August, 700 Bourke Street, Melbourne.

Love to spend the day with you! You might learn even more than you do listening to me every week!

Okay, onto this week’s episode.

Like I mentioned earlier Caleb Maxwell is my guest. Funny story actually – I didn’t know Caleb until recently. But we both were on a list of Australia’s best small business podcasts, and we are both regional – so I reached out and said “hey, want to do a podcast swap?” – he said yes super quickly, so I knew that he was my type of community member!

Caleb owns Hebron Films in Bendigo, Victoria. On the podcast, we talked about

• Why most businesses don’t need a video — they need what a video can do for them
• The real “why” behind creating strategic video content (hint: start with the end in mind)
• How video production has evolved from regional TV ads to scalable AI-generated video avatars
• Practical, low-barrier ways small businesses can start creating videos — even if they’re solo, time-poor or tech-resistant
• How to shift your mindset from “I hate being on camera” to “this is just part of doing business”

This is a great conversation. All Caleb’s links are in the show notes at www.socialmediaandmarketing.com.au/358

Here’s our chat – enjoy.

INTERVIEW WITH CALEB MAXWELL

Connect with Caleb Maxwell

• 💼 LinkedIn: Caleb Maxwell on LinkedIn
• 🌐 Website: www.hebronfilms.com
• 📧 Email: caleb@hebronfilms.com
• 📷 Instagram: @hebronfilms
• 👍 Facebook: Hebron Films on Facebook

I really hope you enjoyed that chat and you got something from it.

What I took away, and I’ve how Caleb explained this is “video is not the goal – the outcome is” – which is true for ALL our marketing really, when you think about it!

Connect with Caleb – and listen in to his podcast The Remarkable Regional Business podcast – listen wherever you love to listen to pods!

Any thoughts or ideas around video let’s chat in the Like Minded Business Owners Facebook group – you are very welcome! https://www.facebook.com/groups/LikeMindedBusinessOwners

Before I go – another plug for my conference – The link to get your ticket is https://www.socialmediaandmarketing.com.au/conference – Early Bird Tickets for $199 won’t be on sale for much longer. So, get your ticket today! And remember now you can pay in 4 easy instalments.

Thanks for tuning in.

If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  And maybe leave me a rating and a review wherever you listen in.  Those things are like gold for podcasters like me!  PS – you can leave more than one rating and review – just saying!

If we aren’t hanging out on social media then let’s get social on social – you’ll find me on Instagram, Facebook, and my fav LinkedIn.

But whatever you do,

…….. remember small business peep, as my opening song says, there’s no point in dreaming small!