Inclusive Marketing Matters with Zoe Simmons – Podcast Episode 352
In this bonus episode, I’m sharing a fantastic LinkedIn Live conversation I had with the brilliant Zoe Simmons—award-winning journalist, disability advocate, and speaker at the upcoming Social Media and Marketing Conference 2025.
Zoe is on a mission to make marketing more inclusive and accessible for the 20% of Australians living with disability. This chat is eye-opening, thought-provoking, and filled with practical tips to help you do better in your business, no matter where you’re starting from.
Whether you’re already attending the conference (yay, can’t wait to see you!) or still sitting on the fence, this episode will give you a taste of what Zoe will be bringing to the stage on 29 August in Melbourne.
What We Covered in This Episode:
Why inclusive marketing is essential in 2025 and beyond
The simple mindset shift that helps you start thinking inclusively
Practical things you can do to make your business more accessible online and offline
The untapped opportunity in reaching a market that often feels left out
Why hybrid and sensory-friendly spaces matter in events (and how I’m learning too!)
Who Zoe hopes to see in the audience at the conference—and the impact she wants to create
About Zoe Simmons
Zoe is an award-winning journalist, editor, copywriter, author, speaker, and passionate disability advocate. Living with multiple disabilities herself, she uses storytelling and lived experience to challenge ableism and create a more inclusive world. You can connect with Zoe here:
👉 https://www.zoesimmons.com.au
Grab Your Conference Ticket
Want to see Zoe live on stage and learn from dozens of incredible speakers just like her?
🗓️ Date: 29 August 2025
📍 Location: Melbourne, Australia
🎟️ Tickets: www.socialmediaandmarketing.com.au/conference
Choose from general admission or VIP, but hurry—prices will rise soon!
Links & Resources
Let’s Chat
What did you take away from this episode? Are you thinking differently about inclusion in your business? DM me on Instagram @jenndonovan_ or share this episode with a fellow business owner who needs to hear it.
Thanks for tuning in—and I’ll see you at the conference!
Jenn x
People Also Ask:
1. What does inclusive marketing mean in small business?
Inclusive marketing means creating content and experiences that are accessible and welcoming to people of all abilities, ensuring your brand doesn’t unintentionally exclude.
2. Who is Zoe Simmons and what is her message to business owners?
Zoe Simmons is a journalist, copywriter and disability advocate. She helps businesses understand how to market inclusively and why it matters for long-term growth.
3. Why should I listen to this podcast episode before the 2025 conference?
This episode gives a sneak peek into one of the most talked-about sessions at the upcoming conference and offers practical tips on marketing to diverse audiences.
4. How does this episode relate to the Social Media and Marketing Conference?
Zoe is one of the featured keynote speakers at the 2025 conference. Her podcast appearance previews her session and encourages business owners to think differently about visibility.
5. Where can I get tickets to see Zoe speak in person?
You can purchase general or VIP tickets to the conference at
www.socialmediaandmarketing.com.au/conference
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