🎙️ Bonus Episode: Marketing With No Money – Katrina McCarter’s Smart Strategies for Small Biz Growth

In this bonus episode of the Small Business Made Simple Podcast, I’m joined by one of the powerhouse keynote speakers for the 2025 Social Media & Marketing Conference – the fabulous Katrina McCarter.

Katrina’s no-nonsense approach to marketing with no money has helped hundreds of small business owners make BIG impact on a tiny budget. And in this candid chat, she shares a sneak peek of what she’ll be talking about on stage in Melbourne this August – plus why she believes conferences like this are a game-changer for independent businesses.

If you’re tired of throwing spaghetti (and dollars) at marketing that doesn’t stick – grab a cuppa and dive in.

What We Chat About:

• Katrina’s personal journey into resourceful marketing (yep, it starts with her mum!)

• Why so many small businesses waste money on marketing that doesn’t move the needle

• What you can expect from her keynote at the Social Media & Marketing Conference

• The 13 “marketing with no money” tactics she draws from – and how she’ll pick her top 5 for the day

• How one lightbulb moment could shift your entire marketing strategy

• Why professional development events are so worth the investment (even if you’re flying in!)

• Finding your “business besties” – and why networking in-person changes everything

Key Takeaways:

• Marketing doesn’t have to cost a fortune. Katrina proves that smart, strategic moves can outperform big budgets.

• Implementation is everything. Expect actionable takeaways you can do within 24 hours.

• You need a learning plan. Katrina encourages business owners to be strategic about how they grow and upskill.

• Conferences aren’t just about content. They’re a breeding ground for collaborations, friendships, and community.

Frequently Asked Questions:

Q: Who is Katrina McCarter?
A: Katrina is an award-winning marketing strategist, international speaker, and founder of Marketing to Mums. She specialises in low-cost, high-impact strategies for small business growth.

Q: What is “Marketing With No Money”?
A: Katrina’s keynote topic – it’s all about proven, practical marketing strategies you can implement without a big budget. It’s ideal for independents, regional businesses, and solo operators.

Q: What’s happening at the 2025 Social Media & Marketing Conference?
A: A full-day event in Melbourne on 29 August 2025 with powerhouse keynote speakers, marketing pros, and real-world insights for small businesses. Learn more or grab your ticket at socialmediaandmarketing.com.au/conference.

Q: Where can I get tickets to the conference?
A: Right here: socialmediaandmarketing.com.au/conference. Get in quick before it sells out!

Want to See Katrina Speak Live?

Grab your ticket to the 2025 Social Media & Marketing Conference in Melbourne, 29 August 2025 – and hear Katrina (and many other amazing experts!) live on stage.

👉 Book now: socialmediaandmarketing.com.au/conference

Thanks for tuning in! If you loved this bonus chat, screenshot it and tag me @jenndonovan_ on socials – or share it with a biz bestie who needs some budget-friendly marketing inspo.