Episode 343: LinkedIn, Laughs & Leads – Why 2025 is the Year to Take LinkedIn Seriously with Michael from Athletic Koala

If you’re still thinking LinkedIn is just for job hunters or boring B2B types in suits… well, this episode might just change your marketing life.

Today, I’m chatting with the brilliant and hilarious Michael Clark from Athletic Koala — yes, that name is as memorable as the tips he’s about to drop. Michael’s a digital marketing whiz who’s spent the last 15 years helping small businesses (especially in the disability sector) get seen, get referrals, and grow — and he reckons LinkedIn is the unsung hero of 2025.

💥 We’re talking:

• Why Facebook and Google Ads just aren’t giving the ROI they used to

• The real power of LinkedIn — especially for referrals and building warm leads

• How to position yourself as a subject matter expert (without selling your soul or sounding robotic)

• The secret sauce to creating content that gets traction — even if you’re camera shy

• How to start, grow, and nurture a community on LinkedIn that drives sales

• And yep… how a business called Athletic Koala gets noticed online 🐨

Whether you’re a LinkedIn newbie or someone who’s been lurking in the shadows, this episode is packed with practical gold and a few laughs along the way. Michael is equal parts wise and wonderfully weird, and you’re going to love his take on what’s working in digital marketing right now.

🔗 Links & Resources:

• Connect with Michael on LinkedIn: Michael Clark on LinkedIn

• Check out his website: athletickoala.com.au

• Join the Like Minded Business Owners Facebook group

• Want to work with me on your LinkedIn strategy? DM me or head to socialmediaandmarketing.com.au