business basics 3 | Social Media and Marketing

Are You the Product in Your Business? (Here’s Why That Matters More Than You Think)

by Jenn Donovan | Jul 25, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

Your customers aren’t just buying what you sell, they’re buying you. Learn why your personal brand is your most powerful asset – and how to make it shine.

How to Launch a Product or Service Without Falling Flat: A Step-by-Step Plan

by Jenn Donovan | Jul 17, 2025 | Blog, Business Building Musts, Guest Blogs, Marketing Strategies, Small Business Help

Planning to launch something new in your business? This guide walks you through exactly how to create momentum, engage your audience, and boost pre-sales – all before you launch.

How to Market Your Small Business on a Budget: Katrina McCarter’s Smart, Practical Advice

by Jenn Donovan | Jul 15, 2025 | Blog, Business Building Musts, Guest Blogs, Marketing Strategies, Small Business Help

Marketing expert Katrina McCarter shares how small businesses can grow with low-cost strategies, why events like the 2025 Social Media & Marketing Conference are a must, and what to do when you’re working with a shoestring budget. A fresh look at marketing with purpose and practicality.

Instagram Posts Are Now Google-Friendly: How to Optimise Your Profile for More Visibility

by Jenn Donovan | Jul 13, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

In a major update for content visibility, Instagram posts from public professional accounts are now appearing in Google search results. That means your Reels, images, and carousels can show up directly in search without someone even needing the Instagram app. For small business owners, this opens up a powerful opportunity to increase reach and drive more traffic — but only if your content is optimised. In this blog, marketing expert Jenn Donovan breaks down what’s changed, why it matters, and how to adjust your Instagram strategy to take full advantage. Plus, there’s a free checklist to help you get it done without overwhelm. Read on and get visible — the smart way.

How Inclusive Marketing Can Help You Reach More Customers in 2025

by Jenn Donovan | Jul 2, 2025 | Blog, Business Building Musts, Marketing Strategies, Small Business Help

Inclusive marketing isn’t a buzzword, it’s a business opportunity. Discover how small changes to your marketing can help you reach 1 in 5 Australians with disabilities—and why this is a hot topic at the 2025 Social Media and Marketing Conference in Melbourne.