What’s Your Word for 2022? Planning for 2022 – Podcast Episode 162

by | Nov 17, 2021 | Facebook, Instagram, Latest, Marketing Strategies, Podcast, Podcast notes, Small Business Help | 0 comments

Hey there my gorgeous listener, welcome to episode 162 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first-time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media!

This episode is sponsored by Australia’s first and leading marketplace for rural and regional small businesses – www.spendwithus.com.au – so if you’re looking for somewhere to support small rural businesses this Christmas – jump on the marketplace website and support away!

If you know any corporate peeps who are in charge of buying Christmas gifts for their fellow employees or clients, I’d love you to remind them about www.spendwithus.com.au and perhaps they could support small too!

What the word you’ll use to describe 2022?

Now, don’t switch off just yet.  This little exercise has had a massive impact on my business and I just want you to share in the love too!

Ok, just in case you’re thinking I’m going all wishy washy on you talking about 1 word to describe your coming year and 2022, let me tell you a bit of a story!

About 3 years ago now I was listening to a podcast and I can’t honestly say which one it was, although if I had to guess I would say more than likely Amy Porterfield’s podcast because I’m a HUGE Amy fan, and they were talking about choosing a word to describe your year.

Writing down all your goals, your hopes, your dreams, your BHAG, and then choosing 1 word that would describe all those goals, hopes, dreams that you could think of every day in your business.

I kind of thought at the time, 1 word, are you kidding me, how am I to think of one word to describe all that.

But in true Jenn fashion, the thought wouldn’t leave my head.

It was November 2018, I’d just left a business partnership and I was re-thinking all my decisions, all my business decisions.

I’d been coaching and teaching social media and marketing for almost 2 years already, but never really branded me, never really on my own and now I was TOTALLY on my own.

So, this podcast, this idea that I could have 1 word to describe what was pretty unknown for me, what 2019 was going to hold, because basically I was starting a brand new chapter and it was a Jenn Solo chapter, started to build in my head.

So, I asked myself these questions – what did I want 2019 to look like?  What impact did I want to make on the world in 2019?  I asked these questions over and over and over again.

And, as I discovered, within those questions, lay the answer.

Answers are often just in front of us aren’t they!


IMPACT was my word. 

Impact was why I started this podcast on January 1st 2019.

Impact was the reason why I took on my private coaching clients.

Impact was the reason why I hosted over 47 workshops/webinars this year.

If I was going to do this thing, build the Jenn Donovan brand, then by heck it was going to have an Impact – an impact on my listeners, clients, workshop attendees, and on me.

So, what’s your word?  In 2022, what will your word be?  How will you show up?


If you’re new to the concept of choosing a word of the year, here’s a few reasons why it could be useful for you.

  • It helps to give you focus
  • It allows for flexibility Ever feel like your goals change a lot over time, or you fail to meet a goal and then feel like it all goes out the window? It’s totally happened to me before. But by having a single word, you can adjust your goals over time, so long as they are in line with the focus word you choose at the beginning of the year.
  • It’s easy to remember If you’re like me, type it up and print it out and put it in front of you, in your diary, wherever you look every day!
  • It can unify your goals Generally, our goals are broad and cover all the different elements of our life, making it hard sometimes to use them as a criteria for making decisions. But by analysing your goals and then choosing a word that resonates across all of them, I find it makes it easier to define your approach for the year and guide any decisions you need to make.
  • It makes it easier to review your achievements; ask yourself: ‘Does this (insert activity) reflect (insert your defining word here)?’.


So, are you ready? It’s TIME! Time to decide on your own word.  You might know straight away what you want your year’s word to be, it might be something on the tip of your tongue. Or, you might need a little help to develop some ideas, which is totally fine too. The beauty of the exercise is that there’s no pressure to know straight away. In fact, I give you permission to take your timmmmeeeee on this.

In the show notes which you can find at www.socialmediaandmarketing.com.au/162 you will find a worksheet with a few steps which will help you work through this.

There’s 3 steps involved and the worksheet goes through them:

Step 1. Do a little brainstorm of words that come to your brain about the year to come.

Step 2. Then, if you want to, list some thoughts under the different areas on the sheet.  What are your personal goals, your fears, what can’t you wait for in 2022 and how are you going to give back to your clients/customers/community/yourself/family/friends – whoever –

What’s your big project for 2022?  Your goals for your business/career?  What’s something new you’d like to learn?

Step 3. Finally, choose one word that you think unifies your thoughts across all your goals and write it down at the bottom. You might find that your chosen word relates to your strongest goals and not to all of them, and that’s ok, but the broader it is the more useful it will be.

choosing a word for 2022

So, what’s my word for 2022, well, honestly, I haven’t quite figured that out yet as I am in the middle of writing my new goals for 2022 and doing some planning.

But, the front runners are IMPACT again (because who said you couldn’t use the same one a few times and frankly the pandemic has got in the way of me having the impact I wanted or perhaps on reflection, I’ve had an impact, just not in the ways I imagined when I choose the word last year!), CONNECTION is another one, because I think networking, collaborations and connections will play a huge part in my 2022 according to my goals and GROW is also a front runner!

I’ll tell you mine if you tell me yours!  Seriously, though, I’d love for you to hop into the Like Minded Business owners group and let me know – what’s your word of the year going to be?  Or do we need to brainstorm this together inside the group?

Go on, inspire someone else with your thinking and your willingness to take charge of 2022.

I cannot wait to hear what it is!

But that’s it for ep 162. 

If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content.

Massive love coming your way if you do!

See you next week on the podcast for episode 163.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

…….. remember small business peeps, as my opening song says, there’s no point in dreaming small!


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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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