Women Beyond 40 – Building a Magazine Empire – Podcast Episode 168

by | Dec 9, 2021 | Interviews, Latest, Marketing Strategies, Podcast, Podcast notes, Small Business Help | 0 comments

Hey there, my fabulous listener, welcome to episode 168 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re enjoying this podcast – I’d love to you take a screenshot and share it on your socials and tag me in it.  How cool would that be!

Don’t forget you can get the show notes for this podcast at www.socialmediaandmarketing.com.au/168

As Christmas gets closer, I’d love you to consider supporting rural and regional small businesses this year. Spend With Us – www.spendwithus.com.au supports over 1300 of them and I know they’d love your sales as they head into another peak season.

If you’re already done with your shopping or Christmas isn’t your thing, still visit the marketplace or refer on some family and friends.  Think Rural this Christmas.

One of my most popular episodes of late has been the one around Lumpy Mail!  A marketing strategy many of us had forgotten about – or at least that’s the feedback I’ve had from my listeners.  If you haven’t checked it out – go and listen to episode 156 – www.socialmediaandmarketing.com.au/156

So, this week I’m more than a little chuffed to bring you an interview with Sandy Lowes who has launched a magazine, digital and print, called WB40 – Women Beyond 40.

We get so caught up in digital marketing strategies, I think we forget to look outside the box.

But not Sandy, she’s building a magazine empire and I am just in awe of her.

It’s a real testament to looking outside the box but more importantly knowing and listening to your audience.

Is the way you are marketing really the way they want you to turn up for them?

That alone is a question you should be pondering as you plan your business strategies.

Sandy is amazing.  She’s always been a creative soul, she’s a Mum and a career girl with an enormous rapt sheet of achievements.

I can’t wait for you to hear her story and hear what she has done and why and perhaps if you listen really carefully, you will hear all the lessons you can implement into your business to make it bigger and better after listening along!

Here’s Sandy – enjoy.


Website: https://wb40.com/

Facebook: https://www.facebook.com/GoodGirlConfessional/

I really hoped you enjoyed that chat.  Again, I love any business owner who knows their audience so well that they are able to make such strategic marketing steps to build their business because they listen.

There’s a lesson in that for all of us.

Issue 6 of WB40 is available now – so head to wb40.com now and purchase it – support another small business owner changing the world of the better.

PS – I was on Sandy’s podcast not so long ago – it’s called The Good Girl Confessional and I am episode 50.  Go and check that out too – the link is in the show notes.  https://wb40.com/contributors/jenn-donovan/50-jenn-donovan-social-media-and-marketing-speaker-mentor-and-coach/

So, that’s me for episode 168.  Come and join the conversation in the Like Minded Business Owners group and let me know how much you loved Sandy’s passion!

See you next week on the podcast for episode 169.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn.

But whatever you do,

……..remember small business peeps, as my opening song says, there’s no point in dreaming small!



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Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!


Brilliant – it’s on its way – thanks!

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