Planning a launch? Don’t make the rookie mistake of keeping it a secret. In this episode, Jenn shares her proven launch strategy for building buzz, trust and momentum – whether you’re launching a book, product, service or business.

In this bonus podcast episode, Jenn chats with keynote speaker Katrina McCarter ahead of the 2025 Social Media & Marketing Conference. Katrina shares why she’s passionate about helping small business owners market without a massive budget, what you can expect from her keynote, and the one action she hopes every attendee takes within 24 hours of hearing her speak.

In this bonus episode, Jenn chats with disability advocate Zoe Simmons about how inclusive marketing can transform your small business and why this topic takes centre stage at the 2025 Social Media and Marketing Conference.

From 10 July 2025, Instagram content from professional accounts can now appear in Google search results. In this episode, Jenn Donovan breaks down what this means for your business visibility, the pros and cons, and gives practical tips to make the most of it. Find out how to turn this change into a free visibility win – and why your captions, alt text and Insta bio just became more important than ever.