In this blog I am going to go over five strategies or secrets (but they aren’t really secrets!) to grow your business quickly.  Now quickly isn’t always a good thing – sometimes strategic, slower growth is good, but for today I am pretty sure these tips apply to whether you want to grow fast or slow!

So let’s get in to it.

Tip 1 – Have a plan!

And freakin’ stick to it!  Have a marketing plan, big, small, short, tall – it doesn’t matter, just understand where you are right now and where we want to go and have a plan on how you will get there!

Ask yourself:

• why are you posting on social media
• why are you sending out emails
• why are you sponsoring that local footy club

You get where I’m going with those “WHY” questions.

Once you know the why, you can then know the expected return on that investment.

Without a plan, business life is hard.  Marketing is hard.  But it shouldn’t be, and it does have to be.

When I say get a plan and stick to it – obviously, plans can change, but the overall goals in your plan should probably stay quite consistent.

So, if you don’t have a plan, then start today!

How does that saying go…. When’s the best time to plant a tree? 20 years ago, when’s the next best time – TODAY!

If you need help with getting a plan together – reach out – book a discovery call and let’s chat.  You can book here: https://socialmediaandmarketing.com.au/work-with-me/

Tip 2 – Market where your customers are!

I am writing at a book at the moment and today, the chapter I’ve been working on is “Market where your customers are!”.

It seems simple, but it’s not.  Too many people are taking the path most travelled when it comes to their marketing and think ease not strategy.

They think, everyone is on Tik Tok, I’ll head there and market, without consideration of whether their audience is on Tik Tok or not.  Spend your marketing time and budget on the platforms and on the strategies that your ideal client or customer interacts with!

Don’t do what’s comfortable for you – it’s not about you – it’s about them!

Just because you hate emails, doesn’t mean they do!  You might not be your own ideal client!

Tip 3 – Innovate, Innovate, Innovate.

Mark Drucker once wrote, “there’s only two things in business, marketing and innovation, the rest is just stuff”.

I think we all learnt valuable “innovate” lessons during covid, but have you innovated since?

Are you still doing things that aren’t working just because you (a) don’t know they aren’t working because you never check or (b) it’s just easier to do the same thing and blame the economy or the competition for lack of business growth?

Watch for trends.  Listen to what your customers want to buy from you and innovate.

Innovation sets you apart from the competition and helps you stand out online.

Tip 4 – Invest in yourself.

If you want to grow a business, then, I’m afraid you need to grow a business OWNER.  When was the last time you invested in you?

As the business owner, it’s so important to grow yourself, invest in yourself, invest in your knowledge and invest in your expertise.

This year, make sure you are investing in yourself! It could be formal learning, professional development, networking groups and events, business retreats or conferences.

If you invest in yourself it is in turn an investment in your business.

Tip 5 – Focus on the customer/client.

Without customers or clients, you don’t have a business!

So make sure you not only focus on the customer/client, but listen to them also.

Listening to what your customers are asking for, what they are telling you, and then taking some action (test and measure, of course!), can explode your business and in a good way!

So, there you go, my five top tips to grow your business.

And yep, none of the tips are earth-shattering but they are ways to grow your business quickly if you want.

Become more customer focussed and question everything you do – will this make me more sales?

Grow yourself to grow your business – it could be as simple as attending more networking events to grow your network

Be Innovative – don’t just do the same thing over and over and expect the same result – if you aren’t growing now, something has to change!

Market where your customers are – especially if you are going to be most customer focussed – you need to do this in the place where the customers are!

And have a plan!

The Big Small Business Survey that I did last year, showed that 64% of people were going to increase their marketing spend in 2023 – which seems great but 83% of them had little or NO plan – so how on earth do you spent more money with no plan in place to measure success or to measure growth.

I love that these tips are logical and make sense.  They aren’t hard, but they are a mindset change.

Which one do you need to work on most?

If this blog post has raised any questions for you, or you would like to share some throughs, then please get in touch! head to my Facebook group – Like Minded Business Owners or email me at jenn@jenndonovan.com.au.

As always, if you want to chat about your business marketing, goals, planning or direction, book a discovery call with me http://bit.ly/Discoverwithjenn and let’s do that together.

And we can always hang out and get social on social – you’ll find me on Instagram, Facebook and my fave LinkedIn.

CONTACT JENN:

Don’t forget, you can book a free discovery call with me to talk about how I can help your nail your business goals, planning, strategy and marketing! Simply click the link and grab a spot!

My Like Minded Business Owners Facebook group is also a great community to join – full of awesome people in small business!

Or you can DM me on Instagram or send me an email jenn@jenndonovan.com.au

I wish to acknowledge the Traditional Custodians of the land, the Yorta Yorta People, on which I conduct my business today and pay my respects to their Elders past and present. I extend that respect to Aboriginal and Torres Strait Islander peoples reading this blog post today.

About the Author:

Jenn Donovan of Social Media & Marketing Australia.  Jenn’s an expert marketing coach and mentor from rural NSW. She is all about empowering business owners to earn what they’re worth so they can make a bigger difference in the world.  The Founder of Buy From a Bush Business, Co-Founder of Spend With Us – Buy From a Bush Business Marketplace and host of the very popular podcasts Small Business Made Simple and Stories from the Bush. Jenn is all about community and humans interacting with humans!  H2H Marketing – human to human marketing. Jenn talks the talk but importantly walks the walk! Jenn’s online community is over 320,000 with her famous Facebook Group currently at almost 370,000 members and still growing every day.  She’s the mayor of her own little online city!

Get in touch – www.socialmediaandmarketing.com.au

On Instagram – @jenndonovan_

On Facebook – Jenn Donovan

Or on LinkedIn as Jenn Donovan