Are you where your ideal audience hangs out? Or are you simply trying to be all things to all people on all the platforms? Find out more about why niching down to have an effective presence on the platform your ideal client/customer hangs out is the way to go!
What if Facebook or Instagram disappeared? What then? Will your business survive? It’s a real problem now we’ve seen the power of Facebook to simply switch things off.
Is the content strategy for your social media and email causing your customers to hit “unfollow” or “unsubscribe”? Today I give you the tips on how to be the WELCOME GUEST instead of the PEST!
Audience types – do you strategically make content for the different audience types we all have? If not, you should because you are leaving money on the table and loosing paying customers at both ends of the scale! Today we chat about the different audience types, and how to strategically serve them all to help them become paying customers and repeat paying customers!
Urgency! Scarcity! FOMO! These marketing strategies have been used sublimely by Clubhouse. Let’s dissect these marketing strategies and see why it is such an effective tool!
What Five Years With Flodesk Taught Me About Email Marketing That Actually Works
Thank You, Goodbye, and Big Love – Our Last Episode – Podcast Episode 370Outsourcing the Bits in Business That Don’t Bring You Joy – Podcast Episode 369Generational Marketing & Leadership: How Gen Z, Gen X, and Beyond Shape Customers and Workplaces in 2025 – Podcast Episode 368
Humanising Your Brand in the Age of AI: A Conversation with Fiona KillackeyThank You, Goodbye, and Big Love – Our Last Episode – Podcast Episode 370Outsourcing the Bits in Business That Don’t Bring You Joy – Podcast Episode 369Generational Marketing & Leadership: How Gen Z, Gen X, and Beyond Shape Customers and Workplaces in 2025 – Podcast Episode 368How to Humanise Your Brand in the Age of AI – Podcast Episode 367LinkedIn Marketing Strategies for Small Business with Kate Merryweather – Podcast Episode 366